Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities

Why Franchisors Prefer Women as their Franchisees?

A survey report shows that women have outscored men in two categories, which are: judgment making and result orientation.

By Senior Sub-editor
Why Franchisors Prefer Women as their Franchisees?

John Harris, Regional Director of Franchise Development, Crestcom, states, "Diversity is of utmost importance. True diversity has to do with the cross-pollination of ideas across gender. The President and the CEO of our Company is a lady, Tamy Berberick and we have some top franchisees in the world owned by women, like Lakshmi in Chennai. Some of the most famous Crestcom franchisees are women-owned."

A report commissioned by the IFA in 2017 examined the rise of women-owned franchise businesses to 30.6 percent from 20.5 percent just five years before a 50 percent increase!

Dominating Areas

Based on a report from Franchise Business Review, child services are the leading franchise sector for women franchise owners where 51 percent of franchisees are women. Travel and hospitality have an even split between male and female owners, and retail (43 percent), fitness (39 percent), and sports and recreation (36 percent) round out the five sectors with the highest percentages of female ownership. Home care services continue to be a strong franchise category that appeals to female franchise candidates.

Multi-tasker

Women are known for being multi-taskers, who juggles multiple responsibilities while maintaining the balance, which makes them capable to run a franchise business successfully.

A survey report shows that women have outscored men in two categories,  judgment making, and result orientation. Since women take most life decisions whether it is in running a home or bringing up children, they have in-built leadership qualities and the power of decision making. These are the qualities which the franchisors prefer in their franchisees, ultimately making women as their ideal choice.

Post Sabbatical Phase

Most working women take a sabbatical during their pregnancy or due to some other personal issues at one point in their life. Post sabbatical either they prefer freelancing or taking up franchising to utilize their skills and making some money for them, out of which franchising has been proved more profitable in comparison with freelancing.

Some franchises allow women to avail semi-absentee model, which makes them work for 10-20 hours a week without compromising with the quality of service and productivity. This allows the women to take care of their family responsibilities as well as a feeling to gratitude towards the brand, which in a way pushes them to work harder in maintaining the standards and achieving the goals set by the brand or franchisor.

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • Pizzeria
    About Us: DELHI NCR’S WELL-ESTABLISHED PIZZA RESTAURANT Launched Noida, Onn's Pizza is..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2019
    Investment size Rs. 20lac - 30lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi Delhi
  • About Us: Sunrix solar is a brand of Saintley Sonne India..
    Locations looking for expansion Haryana
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Gurgaon Haryana
  • Furnishing & Wood Works
    About Us: WÜRFEL KÜCHE is a premium modular kitchen and wardrobe..
    Locations looking for expansion Karnataka
    Establishment year 2015
    Franchising Launch Date 2015
    Investment size
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Bangalore Karnataka
  • About Us: The Jaipuria family's association in the field of education..
    Locations looking for expansion Uttar pradesh
    Establishment year 1974
    Franchising Launch Date 2014
    Investment size Rs. 5 Cr. above
    Space required 90000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ghaziabad Uttar pradesh
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
ads ads ads ads