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Franchise 100 2019-02-26

What Made The Titan Company One of the Top 100 Franchise Brands In India

With more than 1300 retail outlets across over 260 towns, Titan Company is undoubtedly one of the most profitable and desirable franchises in India

By Content Writer
What Made The Titan Company One of the Top 100 Franchise Brands In India

When you think of best watch brand in India, Titan is probably the first name which will strike through your mind. Titan is the oldest and most loved watch brand in the country. The brand has created a niche for itself over the past 34 years.

Started with an objective to create a Titan watch for everyone has now grown to be the fifth largest integrated watch manufacturer in the world. The quality which sets Titan aside from the rest of the brands in the market is that they have a varied price range, from the most expensive ones to the affordable ones, they have it all.  

Titan Company Ltd continues to grow and set new standards for innovation and quality. With more than 1300 retail outlets across over 260 towns, having a carpet area of over 1.8 million sq. ft., it has India's largest retail network.

The Timeless History

Titan’s success story from a watch brand to one of India's leading personal lifestyle brand is awe-inspiring. Going back in time to pre 1980s when Titan Watches was an idea conceived at the Tata Press.

Turning this idea of venturing into the Watch Industry into a winning reality, the journey of Titan began with small but confident steps in 1984 as a joint venture between the TATA Group and Tamil Nadu Industrial Development Corporation (TIDCO). Then on, time never stopped ticking for Titan.

Production commenced in 1986 and March 1987 saw the launch of the brand Titan. It sprung to instant claim with the analogue electronic Quartz watches bringing in a paradigm shift to the Indian watch market.  A journey of almost 35 years that saw Titan Watch Project becoming Titan Watches and each year witnessed new technologies and innovations. 

Expanding Into Various Genres

After conquering the watch market, Titan made its entry into the jewellery industry and the brand Tanishq was launched in 1996. Tanishq soon emerged as India’s fastest growing jewellery brand.

This diversification was further followed by more ventures. Fastrack – the fun and youthful brand of watches and accessories, and accessories line in 2003; the Titan Eyewear Division in 2007 - a project of prescription eyewear, complete with specialized outlets, catering to customers’ every need.

The year 2013 saw Titan penetrating the perfume market by launching SKINN, redefining the Indian fragrance industry by assuring the highest quality and bearing the hallmark of Titan.

After making its mark into various industries, Titan ventured into retail segment with the launch of its brand “Taneira”.

Growing With Time Via Franchising

Since its inception, the company has grown to have 489+ exclusive watch showrooms. Known by the brand name ‘World of Titan’, it presently has 350 franchise stores. The Fastrack line has 159 franchised stores & kiosks. Helios, another chain of Titan’s watches, has over 40 franchise stores.

In the jewellery segment, Tanishq was the first brand to try to franchising model back in 1996. Out of its 228 jewellery stores, 175 are franchised.  Titan Company ventured into the eyewear category through Titan Eyeplus in 2007. The brand has over 470 Titan Eyeplus franchised stores.

With more than 1300 retail outlets across over 260 towns, Titan Company is undoubtedly one of the most profitable and desirable franchises in India. And enlistment of Baskin Robbins into the Top 100 Franchise brands in India by India’s no.1 Franchising Magazine - The Franchising World, further validates this.

Franchise 100

The Franchising World, India’s no.1 Franchising Magazine, identifies the TOP 100 Franchise Brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable, expanding fast, as a reference guide for budding entrepreneurs and investors across India.

Franchise Top 100 is the one-stop destination to know everything about the franchise industry which establishes the authority, and strength to evaluate the growth of the franchise industry.

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Manju : 26, Feb 2019 at 10:29 PM
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