Franchise 100 2019-02-15

What Made Baskin Robbins One of the Top 100 Franchise Brands In India

Baskin Robbins is the largest Ice cream retail chain in India with over 725 + stores.

By Content Writer
What Made Baskin Robbins One of the Top 100 Franchise Brands In India

When you think ice-cream, Baskin Robbins is what comes to mind. Started in 1947, Baskin-Robbins has nearly 7,000 store locations in over 50 countries outside the US. It is surprising the kind of places where a Baskin Robbins ice-cream outlet can be spotted. They’re one of the world's most recognizable brands of ice-cream treats as well as the world’s largest ice-cream speciality chain!

As also signified in their logo, Baskin Robbins is known for their “31” flavour concept – a different flavour for each day of the month.

From an Idea to World’s Largest Ice-Cream Speciality Chain

Just like any other business, Baskin Robbins was opened with a belief that “people should have a choice and they should be able to try any flavour without cost.”

Burton Baskin and Irvine Robbins, two brothers-in-law decided to team up to convert this belief into reality as “Baskin Robbins”. This belief led to the iconic pink spoon and the concept of 31 flavours.

The Secret Ingredient of Success

The company has been treating its customers with more than 1200 exquisite flavours over the years.

With their high-quality ice-cream, specialty-frozen desserts, beverages and an incredible recipe library of 1200 flavours, it is little wonder that they are absolutely the most preferred ice-cream destination in the region.

However, other things that worked in favour of Baskin Robbins’ success are innovation, continuous research, and dedication to traditional corporate values.

Moreover, Robbins’ sense of marketing was what created most of the public buzz around the brand. For instance, when the Beatles came to L.A. in the sixties, the Beatle Nut flavour was launched almost instantaneously. 

Baskin Robbins Freezing Its Success via Franchising

Baskin Robbins is the world’s largest chain of ice-cream speciality stores with over 7,000 retail outlets around the globe. In India, Baskin Robbins is the largest ice-cream retail chain in the country with over 725 + stores.

Sameer Bargir, Head-Business Development, Projects and International Business, Graviss Foods Ltd, said, “Franchisees are the pillar of our organisation, driving 100% of our front-end retail business.”

If you are looking to start your entrepreneurial dreams on a strong foundation, having your own Baskin Robbins franchise is the answer for you. And enlistment of Baskin Robbins in the Top 100 Franchise brands in India by India’s no.1 franchising magazine–TheFranchising World, further validates this.

Their premium products are backed every step of the way with their knowledge and experience in operations, marketing, training, product development. And, of course, ice-cream!

Franchise Facts

Investment: Rs 10-20 Lakhs

Area: 200-250 sq. feet

Expected Breakeven: In the first year

Franchise 100

The Franchising World, India’s no.1 franchising magazine, identifies the TOP 100 Franchise Brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable; expanding fast; and can act as a reference guide for budding entrepreneurs and investors across India.

Franchise Top 100 is the one-stop destination to know everything about the franchise industry, which establishes authority and strength to evaluate the growth of the franchise industry.

Wish to buy a franchise? Click here:

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Jahir Hussein : 15, Feb 2019 at 06:41 PM
Interested to start franchise at Perambalur or near by city
Sameer : 16, Feb 2019 at 09:35 AM
Want franchise
HARDIK DOSHI : 16, Feb 2019 at 10:34 AM
We are USA based retailer in Gas station/convenience store.We are interested in your franchise near Ahmedabad/Gujarat/India. Please send you terms and conditions. Thanks, Regards, Hardik Doshi
Kalyan Singh Rajput : 16, Feb 2019 at 02:43 PM
Manikantha Kanamarlapudi : 16, Feb 2019 at 07:23 PM
Interested to start in our area or near city. PALAKOLLU, WESTGODAVARI Dust., ANDHRA PRADESH, INDIA
Batista bej : 16, Feb 2019 at 10:03 PM
Dattatray Dhere : 17, Feb 2019 at 09:47 PM
Interested at given location
Adarsh Pratap Singh : 18, Feb 2019 at 07:52 PM
Dear Sir, I am interested in franchise opportunity. i already have my place in Varanasi (Babatpur) approx 430 SQ.ft. kindly let me know the complete details about opening franchise.
Nazar Ali : 18, Feb 2019 at 11:37 PM
I'm interested
George John : 19, Feb 2019 at 01:16 PM
I would like to know Kerala options
S Ganesh : 19, Feb 2019 at 07:18 PM
Kindly advise how to get in touch with you to know the requirements, terms & conditions to become your dealer / franchise partner.
Deep Soni : 01, Mar 2019 at 12:01 AM
I’ll be interested in this franchise
Manoj Salunkhe : 08, Apr 2019 at 06:15 PM
I wish to open a franchise model in and around Mumbai and its Sub urban area. Manoj 7758089990
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