2019 is predicted to be a dominating year for retail and franchise businesses in India.
The Indian retail industry is revolutionizing as new entrants and business ideas are invading the industry. Additionally, technology and digitalization are playing a key role in revamping this industry, bringing out the best for investors as well as the consumers.
2019 is predicted to be a dominating year for retail and franchise businesses in India. New business ideas along with innovation and unique strategies are predicted to rise, redefining the industry as a whole.
The rise in demand for the E-commerce platforms has certainly made shopping easy which can be done from the comfort of your home, scrolling through several web pages. But what about the offline shoppers? Offline shoppers undergo several challenges that make their shopping experience a bit difficult. Therefore, UNYDE Systems in Noida introduced a super app- Woogly that is capable of solving all the common issues of offline shoppers.
In an interaction with Franchise India, Tarun Pundhir, Founder, Woogly talks about how this initiative will enhance and improve the shopping experience of offline shoppers.
Woogly: An Application for Common Offline Shoppers
While there is a constant increase in strategies and ideas to enhance the online shopping experience, brands like UNYDE is stepping out of the queue, initiating plans to improve the offline shopping experience that has been in existence since decades. Woogly is one such initiative that is believed to redefine the offline shopping experience through technology.
Tarun Pundhir says, “Woogly is a consumer based brand that primarily focuses on making offline shopping easy. Moreover, Woogly is not limited to any category that increases the potential of this initiative in the modern day business industry. We have designed this application keeping all segments of shoppers in mind, varying from people buying milk to people investing in luxurious cars.”
The Rising Offline Indian Retail Market
Hectic schedules of people along with the rise of technology and other factors have somewhere or the other deeply impacted the online shopping experience in a positive manner. The population of online shoppers gradually increased that helped the online segment to boom, dominating the offline market. But now, the offline market has re-accomplished their previous position and back in the competition.
“The new government policies are definitely going to help in the rise in demand of the offline retail market in India. Initially, E-commerce websites used to provide heavy cash back offers that affected the offline retail industry. But now the current FDI policies are completely in favor of the offline market, making the competition balance among both the segments.
Moreover, the offline retail market is indeed booming because of such new policies and technologies that are benefiting the offline business people. Earlier, offline stores were just showrooms or warehouses but now the brands are introducing technologies like the Internet of Things for making the shopping experience more personalized. Thus, this will add to the booming of the offline retail market, offering numerous business opportunities to seekers,” shares Pundhir.
Bringing Online Shopping Experience Offline
The competitions between offline and offline retail market have always been in existence. But with the gradual increase in technology and digitalization that impacted the online sector comparatively more, the offline retail market experienced a daunting task while managing and sustaining their brand in the rough industry.
Pundir adds, “The entire idea behind Woogly is bringing online like shopping experience offline, knowing your consumers and profiling them accordingly. Woogly is operating on the latest technologies that are informing the offline shoppers about various discounts and offers available at a store, depending upon their location.”