Increasing footfall is a crucial part of a franchise-based business, especially when it's about assuring great results in terms of profits and successful expansion of the brand.
Increasing footfall is a crucial part of a franchise-based business, especially when it's about assuring great results in terms of profits and successful expansion of the brand. Experts say that growth in any business, including franchise-based ones, is vital to achieving long-term goals along with maximizing profits.
This might look easy on paper, but it’s one of those daunting tasks that require great efforts and strategies as an entrepreneur/franchisor. After all, getting people through the door of your business can be a tricky proposition.
So the questions occur, how can one encourage the customers to choose your business? How to increase footfall and drive sales?
1. Make your Premise Attractive-
Competition within the Indian business ecosystem is fierce, especially when it’s the franchising industry. A huge number of international and national franchises are emerging on a daily basis, with a simple motto to become successful in the Indian territory. Due to this, every franchisor is battling for every last customer, eventually increasing the competition.
Sometimes, one could see a big increase in a footfall by opting for marginal changes. You could design the interiors of your venture accordingly, keeping the latest trend and customer demand in mind. Remember that attractive premises are always appreciated, especially by the new-age customers as they are often looking out for different experiences.
2. Partner with Local Franchisees-
Franchisees, apparently play a massive role in bringing in sales to any franchise-based brand. Each franchisee usually comes from a different demographical location which could eventually benefit you by increasing the footfall at your venture.
Partnering with local franchisees could allow you to target the consumers from those local areas that are capable enough to increase the footfall at your franchise venture. After all, the success of any company completely relies on its overall customer base.
3. Move into the Streets-
No business is now limited by the four walls of the premises. In fact, potential customers could be found anywhere, whether it's a street or your business venture. Therefore, it is suggested to step out of the four walls of your premise and start the search for potential customers. You can do this by demonstrating your products and services that are easy to demonstrate.
For example, if you own a coffee-based franchise brand, imagine how popular free coffee samples outside your business chain can get, later directly affecting your business by increased footfall.
4. Focus on Customer Loyalty-
When it's about targeting and focusing on the existing customers, loyalty schemes are generally the best way to increase footfall among them. Understand that repeat customer are eventually the bedrock of any successful business.
As a franchisor, you could focus on offering discounts and offers to return customers. Plan your loyalty scheme accordingly where you could provide offers and discounts on customer's fixed purchases. Schemes like these are very beneficial, especially when there are a lot of competitors in the same segment, helping you to differentiate your brand.
As mentioned earlier, footfall is a crucial part of any business, including the franchise-based firms that are looking to grow their sales along with webbing in more customers. Keeping the above-mentioned pointers could help you increase footfall in your business, elevating your business to another level.