Franchise 100 2019-02-20

Waffle Speciality Brand, Belgian Waffle Co. Enters Franchise Top 100 List

The Belgian Waffle Co. (BWC) is one of the first Waffle Specialty stations in India that offers a unique, on-the-go waffle sandwich created fresh at their waffle stations.

By Content Writer
Waffle Speciality Brand, Belgian Waffle Co. Enters Franchise Top 100 List

When you think of waffle in India, the only brand that strikes our mind is Belgian Waffle Co. Founded in 2015, The Belgian Waffle Co. was an idea born out of passion and with a mission to spread taste and delight. The company strives to constantly innovate while staying true to its values of excellence, simplicity and affordability.

The Belgian Waffle Co. (BWC) is one of the first Waffle Specialty stations in India that offers a unique, on-the-go waffle sandwich created fresh at their waffle stations with their specially formulated egg-less batter and premium fillings. BWC pride itself on providing a continuously innovating yet consistent top quality product with a warm and dependable brand identity.

The Eureka Moment

Shrey Aggarwal (Founder, The Belgian Waffle Co.) was working in Manila abroad and there he came very close to unveiling the various interesting food concepts, which were available. Waffle as a concept attracted him.

The tantalising aroma of waffles served in the lanes of a foreign land enticed Shrey Aggarwal to bring this concept home.He saw tremendous potential to bring the product to India in a big way, customized in an easy to eat and affordable format. This led to the birth of The Belgian Waffle Co.

From A Small Kiosk to 170+ Outlets

The branded started out as a small kiosk at an INOX cinema in Mumbai. Today, they’ve expanded to 170+ outlets across to the country. The brand adopted franchise model for expansion to not only make it scalable but also encourage young entrepreneurs to buy into their vision and spread the warmth.

Shrey believes that their light and delicious eggless batter and right location is what worked in favour of them. The brand is also looking to expand into newer verticals which will help them in leveraging their pan-India presence.

Two – Fold Revenue

Belgian Waffle Co.’s business model envisages two-fold revenue: one, through retailing products in company owned stores and catering; two, through partnership with franchisees. The brand is looking to expand into tier-2 cities, a lucrative market for the F&B industry and has also expanded its presence to neighbouring country Nepal.

“We have establishes our presence in Nepal and are actively looking at other neighbouring countries. We have a product of global standard and this category is well-received across international borders,” asserted, Aggarwal.

Belgian Waffle Co. is among the Top 100 Franchise Brands listed in India, making it one of the most desirable and profitable franchises currently. The increasing number of franchise recounts an inspiring story of secure business success in teaming up with Belgian Waffle Co.

Franchise Facts

Investment: INR 25-27 Lakhs

Area Required 200-300Sq Ft

Expected ROI: 6-18 months

Franchise 100

The Franchising World, India’s no.1 Franchising Magazine, identifies the TOP 100 Franchise Brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable, expanding fast, as a reference guide for budding entrepreneurs and investors across India.

Franchise Top 100 is the one-stop destination to know everything about the franchise industry, which establishes the authority, and strength to evaluate the growth of the franchise industry.

 Wish to apply for a franchise, click here: https://www.franchiseindia.com/brands/the-belgian-waffle.28975

Comment
image
image
mobile
address
star franchise india
ABHIRUP GHOSH : 02, May 2019 at 01:20 PM
Interested in franchisee
Itct Education : 03, May 2019 at 12:07 PM
This blog beautifully describes the franchisee system. I really appreciate your thoughts. Thanks for sharing.
Related opportunities
  • Generic Chemist is a brainchild of Justmed Pharmacy Pvt Ltd,..
    Locations looking for expansion Delhi
    Establishment year 2020
    Franchising Launch Date 2020
    Investment size Rs. 5lac - 10lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Facility Management
           GermCop provides Long Term Anti-Microbial Protection against 99.9%..
    Locations looking for expansion Haryana
    Establishment year 2020
    Franchising Launch Date 2020
    Investment size Rs. 5lac - 10lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • Started in 2008, Wellness Forever – a venture of Mumbai..
    Locations looking for expansion Haryana
    Establishment year 2008
    Franchising Launch Date 2020
    Investment size Rs. 50lac - 1 Cr.
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Beauty & Wellness Training Institute
    New Image Beauty Academy Excel your beauty skills for assured..
    Locations looking for expansion Punjab
    Establishment year 2004
    Franchising Launch Date 2009
    Investment size Rs. 20lac - 30lac
    Space required 1200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Jalandhar Punjab
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
;
ads ads ads ads