Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Brand Ambassador 2015-08-12

Vogue Eyewear launches Texture Collection; brining home international trends

Bringing local trend on vogue, the new collection of Vogue Eyewear is endorsed by its official brand ambassador & Bollywood Diva Deepika Padukone.

Vogue Eyewear launches Texture Collection; brining home international trends

With an aim to surprise Indian consumers with on-vogue range of glasses, the brand has recently launched Texture Collection of Vogue Eyewear for Indian consumers.

Continuing with Bollywood Diva Deepika Padukone on board as its brand ambassador, Vogue Eyewear collection is inspired by the local traditions of India, Brazil and China, keeping intact the need to protect eyes from growing pollution in the country. To elaborate more about the newly launched collection, how it may help consumers maintain wellness of the eyes by using glasses and much, Smita Singla, Senior Brand Manager, Vogue Eyewear spoke to Wellness India.

How Indian women view eyewear with the wellness sense?
Even when people don’t have weak eyesight, both doctors and ophthalmologists advise them to wear glasses with zero power to avert radiations from computer screen. It is crucial to wear sunglasses before one steps out in the sun, but people really don’t do that pro-actively. Slowly everyone is becoming conscious of the hazardous effects of UV Rays.

What is the inspiration being new Vogue eyewear collection?
The latest Texture collection is inspired by our muse Deepika Padukone, the inside of the temple is decorated with textures and intricate filigree of henna patterns. It also states “Inspired by Deepika Padukone”.
This collection is also complemented with a Brazilian twist and Chinese tradition drawing inspiration from Adrianna Lima and Liu Shishi.
  In addition we study latest spring summer and fall winter trends across leading fashion weeks like London, Milan, New York and absorb those trend forecasts in our collections. Vogue eye wear is for women around the world, each with their own sense of style and fashion.

What are the features of Texture Collection?
Vogue Eyewear Texture collection is a new design concept which combines the rich heritage of Indian tradition withglobal fashion. The collection is for today’s modern young woman who likes to experiment with fashion and give it her own personal touch as well. 

How Indian women are evolving to spend on eyewear?
With rising disposable income,there is an increase in the purchasing power. Today’s consumer doesn’t hesitate to spend on a fashion accessory that completes her look. These days’ women love to play with trends and experiment with fashion. 

How Deepika exemplifies the essence of the Vogue eyewear?
Deepika has been the face of the brand for three years now and we are happy to have her on board. Deepika symbolizes everything that the brand stands for. She is known for her sense of style so we have dressed the Texture collection with her touch. Her sensualbeauty, playful personality and timeless elegance are the true attributes of a Vogue Eyewear woman. 

What is a ratio of your sale from metros and towns?
Metros along with tier II markets are equally important for us.

What is your target consumer group?
We target women in the age group of 18 to 35, this could be college going girls, early jobbers, working women in their late 20s as well as housewives - essentially every woman with a keen sense of fashion.

What is a price range of the collection?
Vogue Eyewear connotes accessible fashion. It starts at Rs. 2, 990 and the average price of the collection is around Rs. 4,500. 

Related opportunities
  • Laundry & Dry Cleaning
    About U Clean: At UClean, we are building India's first organized..
    Locations looking for expansion New Delhi
    Establishment year 2016
    Franchising Launch Date 2016
    Investment size Rs. 10lac - 20lac
    Space required 350
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater South Delhi New Delhi
  • Others Food Service
    About Us: With renowned success of Above & Beyond and Patch..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • About Us: Global Academy Public School stands out as a master..
    Locations looking for expansion Madhya Pradesh
    Establishment year 2019
    Franchising Launch Date 2019
    Investment size Rs. 2lac - 5lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mandsaur Madhya Pradesh
  • Quick Service Restaurants
    About Us: • Chawlas2 is one of the biggest North Indian..
    Locations looking for expansion Punjab
    Establishment year 1960
    Franchising Launch Date 1991
    Investment size Rs. 10lac - 20lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ludhiana Punjab
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts