Branding 2021-09-20

Vega Expands into Men's Grooming Category with Rohit Sharma as New Brand Ambassador

Vega has announced the launch of 4 multi-grooming sets, with cricketer Rohit Sharma as the face of the brand. The products are available for sale at a starting price of Rs 2099.

By Content Writer
Vega Expands into Men's Grooming Category with Rohit Sharma as New Brand Ambassador

Leading personal care appliances and beauty care accessory brand Vega forayed into men’s category with the launch of Vega Men, while bringing onboard cricketer Rohit Sharma as the face of the brand.

With evolving consumer needs for personalized grooming and styling, Vega Men has launched a range of four multi-grooming sets that are sure to simplify the everyday grooming hustles with ease. With over 500 SKUs in the Vega brand product portfolio, it’s a step forward towards building a bigger assortment in men’s category as well. Vega delivers a contemporary approach to head-to-toe DIY styling and grooming needs.

The newly launched products by Vega Men are, 11-in-1 Ultra Multi Grooming Set, 10-in-1 Smart Multi Grooming Set, 10-in-1 EZY Multi Grooming Set, and 9-in-1 All-Ready Multi Grooming Set.

These Multi-Grooming sets come with different attachments such as T Blade for daily trimming, Precision Trimmer for defining the look, Design Trimmer for creating fine lines, Shaver for shaving, Nose and Ear Trimmer for trimming nose and ear hair and Body Trimmer for body grooming along with varied comb attachments. All these sets are one of its kinds and comes with twin speed switch feature for better performance, digital display, IPX 6 showerproof, travel lock for ease and efficiency and a stylish case to keep them organized.

The products are available for sale on leading e-commerce platforms - Amazon, Flipkart, Myntra, and Nykaa.

Eiti Singhal, Chief Marketing Officer, Vega, said, “Being one of the pioneers in at-home DIY styling and grooming products, we are profoundly excited to strengthen the avenue of our men category. It's the first time ever we have launched a range of four grooming sets together that are near essential for head-to-toe grooming, especially in the times of avoiding frequent salon visits. As a lifestyle brand, we are committed to understanding the voice of the consumers and offering meaningful products for consumers who want to experiment & excel at the same.”

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