The brand aims to stay focused on its mission of offering only clean, organic and sustainable beauty products, without compromising on quality.
Vanity Wagon, India’s largest clean beauty market, marked its third-anniversary milestone this month.The brand began its journey in 2018 with 10 brands and today it has 145 brands in its portfolio, exhibiting exponential growth. It continues to proudly bring forth only toxin-free, clean and natural beauty products to its consumers.
Tracing its journey to only a handful of brands in 2018, today Vanity Wagon adds 8-10 new and upcoming brands every month. By the end of the year 2021, the brand envisions hosting more than 200 brands. The tremendous growth of the company in the clean beauty industry has set a benchmark for other players. The brand aims to stay focused on its mission of offering only clean, organic, and sustainable beauty products, without compromising on quality.
Speaking on this occasion, the founders of Vanity Wagon, Naina, and Prateek Ruhail said “We vow to offer a platform where transparency, the most desired element between a consumer and business, would always be considered of paramount importance. We want to express heartfelt gratitude to our community and co-workers who helped in soaring high and without whom the journey this far would not have been possible. We will continue to strive for the best.”
The brand has onboarded leading brands like Juicy Chemistry, Wow Skin Science, mCaffeine, MamaEarth, Blossom Kochhar Aroma Magic, Minimalist and continues to grow its portfolio. Vanity Wagon has raised Rs $200k through its rounds of funding last year and is now looking to close another round within a few weeks.
To ensure high quality for conscious shoppers, the brand mandate ensures that all brands on Vanity Wagon have required certifications such as PETA, ECOCERT, USDA, etc.
Vanity Wagon has also supported and contributed to the lesser-privileged during the second wave of COVID. The organization contributed 1 percent of every order towards Covid relief in India.
With a firm foundation and a vision to make conscious shopping a part of the Indian beauty industry, Vanity Wagon proudly celebrates this 3-year milestone.