Franchise 100 2020-03-16

Vakrangee Emerges as Top 10 Brand, Wins Big for Providing Seamless Services

From taking global services like Amazon delivery to remotest corners of the world to enabling 24/7 banking services even to less educated, the Vakrangee Kendra is a boon in disguise.

By Feature writer
Vakrangee Emerges as Top 10 Brand, Wins Big for Providing Seamless Services

The parent company of Vakrangee Kendra, Vakrangee Ltd, a retail tech-world in a 150 sq.ft space, made it to the top 10 brands of Franchise 100 list for 2020, published by the business monthly The Franchising World magazine. The accredited franchise insights magazine annually identifies top 100 players in the franchise ecosystem, and this year, Vakrangee scored high on as many as 45 parameters to make it to the top 10 list.

Launched with a vision to take digital convenience to rural parts of India, Vakrangee Ltd aims to be the last-mile link that connects rural citizens with India’s modern ecosystem.

Vakrangee Ltd with its vast network of 47,000 centres emerged as the Top-5 brands in average fracnhise outlet growth (since establishment) category. Since its inception in 1990, Vakrangee has grown from being an enabler of citizen services to a unique technology-driven company that is focused on building last-mile retail outlets in rural, semi-urban and urban markets.

With revenue of over Rs 11,000 crore in the last three years, the company has recorded close to 300 per cent growth in between 2016-19. The company has seen a rise in employee growth by 30 per cent in the last three years.

Vakrangee aims to upgrade these existing kendras to exclusive standardized nextgen Vakrangee Kendras to have a consistent service level and consumer experience.

Speaking about the vision of Vakrangee Ltd, the company says, “We endeavour to bridge the financial inclusion gap between the developed urban India and the under-developed rural India by serving a 700+ million people market through our Vakrangee Kendra. Going forward, our objective is to become the world’s top-notch assisted digital convenience store with standardised, unified and one look branding for infrastructure, making our Kendras distinctly identifiable as “assisted digital convenience stores.”

The brand aims to have India’s largest franchise network of 3 lakh outlets covering each postal code of the country.

Franchise 100

The Franchising World, India’s no.1 franchising magazine, identifies the TOP-100 franchise brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established and emerging Indian and global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable, expanding fast and can act as a reference guide for budding entrepreneurs and investors across India.

Franchise 100 is the one-stop destination to know everything about the franchise industry and the leading brands, which investors and prospective franchisees can consider to start their entrepreneurship journey.

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