The year 2018 saw the emergence of vegan-friendly products as designer brands like Versace, Michael Kors etc has recently made the decision to stop using animal fur and skin into their labels
Animal Fur & Skin had a complicated relationship with the fashion industry. For some, it was synonymous with old-school glamour and luxury, while for others it represented brutal killings for the sake of vanity. Needless to say, Animal skin and fur had dominated a major segment of the fashion industry for a while.
But, with more and more people are voicing their concerns about animal killing and preferring to go for vegan-friendly brands, vegan-friendly fashion has become the hottest trend.
The year 2018 saw the emergence of vegan-friendly products as designer brands like Versace, Michael Kors, etc who recently took the decision to stop using animal fur and skin as part of their labels.
The recent shift by so many leaders in the luxury fashion space marks a meaningful and powerful animal rights’ commitment from luxury brands.
Benefitting the Business
However, this on-going vegan movement has not only made them an animal friendly brand, but has also helped them stay relevant in the society. This change has actually upped the demands for their designs and work, helping them to gain more profits, as earlier, animal lovers used to refrain from buying the products from these luxury brands.
Going vegan has helped these labels to tap into this customer segment as well as widening their market opportunity.
Here are the following brands that have gone vegan this year.
Earlier this year, the brand announced that they’d stop using fox, mink, angora, rabbit and Asiatic raccoon fur, beginning with Tisci’s first collection. The designer, who joined Burberry as Chief Creative Officer back in March, marked the change a “new era” on Instagram.
Versace has gone anti-fur this year. Donatella’s realization that, it’s wrong to bludgeon and electrocute animals for fur, is a major turning point in the campaign for compassionate fashion.
Michael Kors announced that by the end of December 2018, all fur designs will be phased out of both Michael Kors and Jimmy Choo(which it acquired last year). Michael Kors said in a statement, that, “Due to technological advances in fabrications, we now have the ability to create a luxe aesthetic using non-animal fur.”
The most recent luxury brand to join the bandwagon of vegan-friendly products is Chanel.They recently announced that Chanel would no longer use exotic animal pelts, making it the first luxury fashion house to turn its back on crocodile and lizard skin.