The Bollywood actor Salman Khan who turns 53 today is among the busiest celebrity as a brand endorser.
In this digital era, big brands are hugely relying on celebrity endorsements for promoting their brand’s products and services across the nation and world. As the craze for Indian cinema is globally familiar, brands are utilizing the power of the core representation of the medium- Actors.
The Bollywood actor Salman Khan who turns 53 today is among the busiest celebrity as a brand endorser. Especially, during this time of his career that is being considered as Khan’s peak time, brands are willing to invest more just to get Salman Khan on board.
He could be seen advertising for several brands, increasing the brand’s awareness and popularity by his stardom power.
Brands could be seen utilizing Salman Khan’s popularity and stardom power for reaching to a vast audience, increasing their brand’s value. Also, Khan himself has been very successful in his entrepreneurial journey after the establishment of his first brand which is “Being Human”. Recently, Khan has been in headlines for investing in segments like fitness and real estate.
On his 53rd birthday, Franchise India looks at some of the brands that he continues to endorse.
Relaxo, the second largest producer of footwear in India signed Salman Khan as its brand ambassador for endorsing the popular brand. Furthermore, Relaxo introduced a new segment under their name called Hawaii that features a hi-fashion range of slippers for men and women.
Salman has been featuring in all of Hawaii’s brand communication across several media.
Suzuki motorcycles brought Salman Khan on board as their first brand ambassador for promoting their firm. Khan has been proudly promoting the brand, helping it to get the required consumer mindshare.
Having an incredible fan following among masses in both urban and rural India, Khan is among the few successful actors that are expert in brand endorsements.
The Being Human Foundation is a Mumbai based charity that is run and owned by the Bollywood actor Salman Khan in 2007. The organization is primarily funded by sales of Being Human branded merchandise, providing education and healthcare services to underprivileged in India.
The current amounted sale of Being Human merchandise was recorded to be around Rs 2460 crore till August 2018.
Recently, Bollywood Superstar and fitness junkie, Salman Khan, is all set to launch his own gym equipment range. Salman has acquired the manufacturing rights of fitness equipment company Jerai Fitness.
The company has been in existence for over 25 years and supplies to over a hundred gyms a month across the country. This is his contribution to the Fit India Movement.