The business depends upon the customer’s satisfaction and it is the top priority of any businessmen to keep their customers happy and satisfied.
In franchise business, the level steps up when it comes to serving the customers because every franchisee has to fulfill the customers’ desire from the brand, no matter where it is set up.
Here are some of the important tips to keep your existing loyal customers on your forever list:
Customers know your franchise for the service or product through experience and the first experience is ever lasting, the customer expects the same experience from whichever franchisee he/she visits.
Biju Jose Thomas, CFO & COO, Vasudev Adigas, says “Whether you run one restaurant or four restaurants in one city or multiple cities, make sure to deliver your customer what you promise them. A loyal customer will deliver loyalty towards your brand, only when you keep the quality and taste of food, aura of the restaurant and price as you had given them, the first time they visited your restaurant. There is no second way to keep your loyal customers on your side.”
Regular Follow Ups
Most of the time people do get spammed by unnecessary calls throughout the day but to constantly remind the customer about your presence is your foremost duty. Most franchisees fail because the mushrooming startups overshadow their presence and if you do not make an effort to stay on your loyal customers’ priority list, you will soon be lost in the crowd.
A simple follow up call before any festival to let the customer know what special discounts, you are offering especially them or after the customer visits your franchisee store to let them know that they are a valuable part of your franchise business.
You never know when an emergency like situation might occur and if you are not ready, you might face the wrath of it. For example one of your loyal customers has to get a problem fixed or responded and if you aren’t prepared enough, you are likely to lose your customer to your rival.
So keep your customer service active always, so that they can respond to your customers especially the loyal customers as early as possible and try to help them in solving as much as you can. These things will keep in the customers’ back of mind and such things travel faster than any advertisements.