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The Indian Café Market is estimated to be 151 million by 2020 at a CAGR of 15%, which is why the Indian market is attracting a lot of international brands to share the sweet profit pie.
The Indian youths, families and friends have moved their preferences from fine dining restaurants to cafes and coffee shops because they get good deals and variety at one point. This is one of the reasons why the Indian Café market is growing.
The Indian Café Market is estimated to be 151 million by 2020 at a CAGR of 15%, which is why the Indian market is attracting a lot of international brands to share the sweet profit pie.
Founded in 1986, Geláre is one of Australia's most-loved dessert cafes. After running successfully for 20 years, the premium desert brand is planning to enter the Indian Territory via franchising.
Ryan Torabi, Business Development Manager, Geláre says, “We are looking for a Master Franchise Partner, in particular for the North and the West of India. We are looking to expand to at least 10 units within India in the next few years and further, we would like to saturate the market in the North and West of India.”
Understanding the market where a brand wants to expand is important but to put forth the expectations, it wants in return from the market is equally important.
Hence, Geláre has described its expectations from the potential franchisees in the following points:
