Founded in 2010, Mujosh, a Hong Kong-based brand is all set to make its entry into the Indian lifestyle accessory segment. In a conversation with Franchise India, VijayShukla, VP – Franglobal Advisors, India partner forMujosh shares the franchise vision with which Mujosh is entering Indian market.
Tell us about the Brand, “Mujosh”
Mujosh is a brand that belongs to the Photosynthesis Group, which is a large group into the eyewear brand from China. They have three of their own in-house brands for spectacles and sunglasses, and they have tied up with Essilor for lenses.
Photosynthesis group has more than 800 stores across the world. One of its brands, Mujosh, is an upscale eyewear brand, slightly on the premium side with which we are planning to enter into India. The plan is to set up our first store by the end of April 2019.
What attracted you to enter the Indian market?
My personal belief is that within the accessories’ category, the lifestyle accessory category can never go out of demand.
What should the Indian audience expect from an international brand like Mujosh?
The biggest player in this category has one stable product, which is in a way its bread and butter. But, beyond that, it has hardly got anything else to offer. However, on the other hand, Mujosh offers a very youthful collection of sunglasses and the brand derives its inspirations from different things, which could be as simple as stripes on jackets or stripes on cats or tigers; starting from a piece of cloth to an animal. It’s a completely youthful product, where one would want to own multiple pieces in his/her collection.
What are your franchising strategies for Mujosh?
It’s purely going to be an aspiration brand. My consumers will be driven by aspirations; likewise, my franchisees will be driven by aspirations. Commercially, it’s a small unit, high ticket price, so it is always going to be in a viable position. But we are still looking for franchisees, who want to associate with an international brand and be recognized in their circle as that person who “manages the Mujosh store”.
Since Mujosh has its presence in many countries, how is it going to be different in India?
In this age of accessible information, you cannot function too differently from the rest of the world. It plays to our advantage when we are matching our store format, our product offerings, and price offerings in any developed market. I don’t need to be different or stand out as a player compared with the developed market. I want to be in sync in terms of look, feel and other offerings that are either as good as or better than the developed market, only then the consumer will buy my product.
What is your franchise vision?
We are going to be very selective, in terms of our roll out. We are only targeting three cities in the first phase of expansion and they are Delhi, Mumbai and Bengaluru. And, in the second phase of expansion, which will happen after 18-20 months of the first phase, we will target another four cities. After we are done with that, then we will look into other cities and other markets for expansion.
We will be going slowly; we will pick up premium locations in these premium cities and nothing less than that.