The Franchise Industry Has New Kid on the block – Wok Restaurants

The ‘Wok’ concept has gained tremendous popularity with Indian diners

By Content Writer
The Franchise Industry Has New Kid on the block – Wok Restaurants

Indians today are well travelled and are extremely receptive to new concepts & cuisines. Customers want to relish authentic regional and foreign food and the demand can be witnessed in the Indian market, too.

However, according to a recent consumer trend report, consumers demand immediacy. They want everything in a jiffy and have no time to waste. They seek frictionless experiences that mesh with their lifestyles, allowing them to dedicate more time to their professional or social lives.

Therefore, food lovers tend to prefer cuisines, prepared in a short time and they can carry them. This is one of the reasons behind the success of ‘Wok’ concept has gained popularity with Indian diners. The result is a surging demand for Wok franchises in India.

What is the ‘Wok’ Concept?

Well, to begin with, a  ‘wok’ is not the name of a dish, but of a utensil. A wok takes a much shorter time to cook vegetables and meat perfectly, usually about 3 to 8 minutes. The shape of the wok helps to concentrate the heat so it cooks more quickly. Due to this, food can not only be prepared faster but can be made live.

The wok concept can be understood more precisely by these 5 words: fresh, healthy, quick, flexible and affordable. One can enjoy tasty, authentic Asian cuisines, which can be customised according to your own taste buds in a medium-sized takeaway box.

Increasing Demand

Healthy eating is the trend of the hour. Wok boasts of a fresh and healthy meal that is cooked in a live kitchen right in front of the customer. The wok concept is extremely popular among the working population as it offers them the freedom to customise the menu.

The customer gets to pick their own choice of base (between rice and variety of noodles), followed by choosing the sauce, moving on to selecting the meats and/or vegetables and finishing up with the condiments of preference. Each base, paired with a different sauce and vegetables/meat delivers a different experience, thus offering a variety larger than any regular menu. All of this for an average price of INR 200-300.

This has created new business avenues for entrepreneurs in the food industry. There has been an increase in wok franchises in the country, owing to burgeoning demand and profitability factor.

An average wok brand sells over 10000 wok boxes in a year with approximately 200 deliveries per day.

Franchising For Quick Success

While oriental & Asian cuisine isn’t new to India, the quick-service restaurant format is. Today’s customers are always on the go and they need branded, organised Asian food QSR players serving customised fresh food to them. This is where franchises come in.

Wok franchises bring this fresh concept to people and increase awareness for those who aren’t aware of it yet.

A wok franchise can easily be started within startup investment INR of 29-35 lakhs. The area requirement ranges from 500-600 sq. ft. Wok restaurants have profitability of up to 25% with a payback period of 2 years.

star franchise india
Related opportunities
  • Consulting Services
    Himalayan Acoustics is a 13-year-old brand of Kool pack and..
    Locations looking for expansion Haryana
    Establishment year 2007
    Franchising Launch Date 2020
    Investment size Rs. 20lac - 30lac
    Space required 600
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Tea And Coffee Chain
    The Chainsmokers” is Brand working in various lines of business..
    Locations looking for expansion Madhya pradesh
    Establishment year 2020
    Franchising Launch Date 2021
    Investment size Rs. 5lac - 10lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Indore Madhya pradesh
  • Career Counselling & Brain Programming
    About Us: India’s first Online Career Profiling Internationally Patented Test developed..
    Locations looking for expansion Maharashtra
    Establishment year 2015
    Franchising Launch Date 2020
    Investment size Rs. 2lac - 5lac
    Space required 149
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Thane Maharashtra
  • Pet Stores
    ·         Wag & Love is a natural dog food brand,..
    Locations looking for expansion Haryana
    Establishment year 2016
    Franchising Launch Date 2020
    Investment size Rs. 2lac - 5lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

ads ads ads ads