Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
expansion plans 2018-12-29

TEA WITH A GLOBAL TWIST

Chaiwala, has over 20 shops in the region and its founders want to expand it to India and beyond. Read on...

By Senior Editor
TEA WITH A GLOBAL TWIST

Three years ago, the next generation of a tea brewing family in Delhi decided to take the family recipe and open a store in Leicester in the UK. Today, the brand, chaiiwala, has over 20 shops in the region and its founders want to expand it to India and beyond. Muhummed Ibrahim, the founder and CEO of Chaiiwala shares his plans to create a new tea drinking sensation in India. 

India anyway has millions of tea outlets. So how would you create a USP here?

In London, we have established a well-defined brand image. In the west, we have sold over 50 stores and are exhibiting in New York and Canada. So apart from India, we are quite big in the tea world. Therefore, we will use the same ethos, techniques, and public relations to create a firm presence in India too. In fact, we may be able to show India a different facet of tea drinking.

Do you think the same strategy will work here? Or will you have to customize it for Indians?

We will be fine-tuning it a little bit. But generally, the product speaks for itself. We are doing quite well across our retail outlets in the UK and we will offer the same package to Indians too. 

Would retail outlets be your target?

Yes, we are working in close tandem with large retailers such as the 7 Elevens and the big format supermarkets. Once the groundwork has been done, we plan to have 20-30 stores in the next 6-12 months. You will start seeing our products in retail outlets, including fuel stations. Our product is quite different from what you usually see in India. It is tea but with a twist. It has an eastern and western fusion. That’s our key USP.

Where do you see the next opportunity for your brand and what are your expansion plans?

Essentially our initial plan is to take the nation by storm. So we will start with Delhi and then move on to Mumbai and then Bengaluru. Our primary target will be the major cities where we can grow rapidly and from there go into all the smaller towns. We are a lifestyle brand; we want people to think of chaiiwala whenever they want to have tea. Also, we will offer the product with premium packaging but at affordable pricing.

Are you planning any exclusive brand outlets?

We will be setting up a few brand outlets in Delhi, test the market and essentially fine-tune our strategy to make sure it connects with the Indian market. 

How many outlets are you planning via franchising?

We will get two outlets open by February. We have done a lot of market research already. And from there we will have multiple outlets while looking at area developments. We have partnered with Franchise Global and Franchise India. Essentially, we want to take tea drinking habit of Indians to the next level.

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • About Us: American Kidz, the pioneers in the field of Language..
    Locations looking for expansion Uttar Pardesh
    Establishment year 2009
    Franchising Launch Date 2010
    Investment size Rs. 2lac - 5lac
    Space required 1200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater MEERUT Uttar Pardesh
  • Mens Wear
    About Us: Launched and Lofted in 2016, 7 spades strive to deliver..
    Locations looking for expansion New Delhi
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi New Delhi
  • About Us: Cambridge Montessori Pre School and Day Care is poised..
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2016
    Investment size Rs. 10lac - 20lac
    Space required 3000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi Delhi
  • Others Food Service
    About Us: The best Café of the year 2018 (Times Business..
    Locations looking for expansion Karnataka
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 30lac - 50lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
ads ads ads ads