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streetwear 2019-01-30

Streetwear Is Looked Upon As Fast Fashion Today, Providing Utility and Comfort: Sanjeev Mukhija

In conversation with Franchise India, Sanjeev Mukhija, Founder, Breakbounce, talks about the how Streetwear Fashion has revamped the Indian Fashion Industry.

By Content Writer
Streetwear Is Looked Upon As Fast Fashion Today, Providing Utility and Comfort: Sanjeev Mukhija

Breakbounce is India’s first Streetwear brand, conceived with an aim to deliver a unique and holistic retail experience to shoppers. A global menswear brand with its unique signature and flavour, Breakbounce is a quintessential streetwear brand that is designed to take fashion to the streets.

In conversation with Franchise India, Sanjeev Mukhija, Founder, Breakbounce, talks about the how Streetwear Fashion has revamped the Indian Fashion Industry.

The Evolution of The Streetwear Fashion In India.

There are three factors that have contributed to this section: comfort, easy to wear and utility. Streetwear provides this with a fashionable look. In addition, the Bollywood industry is highlighting this domain through its upcoming movie 'Gully Boy' featuring Ranveer Singh & Alia Bhatt. International markets have started highlighting this type of collection. Moreover, we all know that Indian youth are today greatly inspired by western fashion, thus leading to the evolution of streetwear fashion in India.

Factors That Are Contributing To The Growth Of Streetwear Fashion

The fashion industry is changing drastically. Increasing awareness of international brands and trends due to the use of the Internet has to a great extent lead to the change in the mindset of people. Today's youth like simple, casual dressing owing inspiration from sports, health and western fashion. Luxury brands are looking as well as aiming at streetwear fashion due to its acceptance in today's youth.

Trends Transforming The Indian Streetwear In 2019

The fashion industry is always dynamic. Every year is a year of new style and it eventually fades out with the introduction of the new one. However, the trends that are going to transform the Indian streetwear in 2019 are as follows-

  • Checkered pants
  • Tropical & Floral prints
  • Pastel shades

Reforming The Fashion Industry

The fashion industry is known for reinventing new trends. There has been a change in the fashion industry, which is more prominent now. Streetwear is believed to have roots in hip-hop. Initially, streetwear was greatly associated with the teenagers who like the rebel.

However, today, streetwear has given a new perspective to fashion, blended with state of physical ease. Streetwear is looked upon as fast fashion today, providing utility and comfort. Films like Gully Boy has given it a new perspective altogether.

Influencing A New Era Of Luxury Fashion

Today the luxury brand is changing the definition of fashion to a great extent. Fashion is as much as to look fashionable as much as to wear comfortable clothes. The difference between luxury and streetwear fashion is lessening. Easy, comfy and utility cloths are gaining popularity among the youngsters as a result of which high-end brands our focusing upon such apparel in order to keep pace with the upcoming trends.

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