Franchise 100 2020-03-25

Robust Franchise Expansion Leads Godrej Interio into Franchise 100

The company not only expanded its presence in India within the last three years, but also strategized a business model to grow at a rapid pace in the coming years

By Content Writer
Robust Franchise Expansion Leads Godrej Interio into Franchise 100

Godrej Interio, the premium furniture brand, has been ranked in the latest Franchise 100 list 2020, published by The Franchising World magazine. Robust franchise expansion throughout Metro and Tier-1 cities and channel friendly business model enabled the brand to be recognized among the Top-100 fastest growing franchise brands. 

Franchise 100 is considered as the most esteemed honor for franchise businesses in India. The list presented the best franchise opportunities for 2020 after analyzing the leading franchisors on the basis of franchise ecosystem size and growth, financial strength and growth, and support offered to franchise partners.

Launched in 2005, Godrej Interio witnessed over 41% growth in its franchise footprint with 180 franchise outlets in 2019 as compared to 127 outlets in 2017. “We witnessed robust expansion through franchise model in the last 2 years, especially in major cities like Hyderabad, Bengaluru, Delhi, Kolkata, Mumbai, and Southern and Western India. We are tapping into geographies where we didn’t have coverage through an aggressive franchise model. We have managed to open up furniture stores as well exclusive kitchen and mattress stores in some markets,” the company said in a statement.

Being headstrong about its aim to strengthen its representation specially for furniture and mattress category, the company has set its ball rolling to enter the top 100 cities and emerging markets under the smart city program on the back of dedicated team for business development and channel friendly business model.

Franchise 100

The Franchising World, India’s no.1 franchising magazine, identifies the Top-100 franchise brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established and emerging Indian and global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable, expanding fast and can act as a reference guide for budding entrepreneurs and investors across India.

Franchise 100 is the one-stop destination to know everything about the franchise industry and the leading brands, which investors and prospective franchisees can consider to start their entrepreneurship journey.

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