Since 1969, it has developed a unique style of its own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary.
Ritu Kumar, India’s leading designer-wear brand, expands its brick-and-mortar presence with a new store in Jio World Centre Mall, BKC Mumbai spanning across 1,634 sq.ft.
It houses a diverse range of styles, everyday essentials, and occasion wear in signature prints, contemporary bridal pieces rooted in tradition, and the home and living collection, all representing unique offerings from the House Of Ritu Kumar.
Amrish Kumar, Managing and Creative Director of Ritu Kumar said, "These have been some challenging yet exciting months for the brand. We are extremely grateful to receive immense love from our customers and are delighted to launch our new store at the Jio World Centre. Our new store offers our signature collection, curated for the discerning Ritu Kumar patron.”
With the new store, Ritu Kumar boasts 68 stores across the nation. The store is open from 10.00 am to 10.00 pm throughout the week. Besides the new store, the brand presently retails through its website, www.ritukumar.com, Myntra, Tata Cliq, and Nykaa Fashion.
Ritu Kumar is known for its distinctive use of colours, quality of fabrics, intricate embroideries, and a gloriously rich Indian aesthetic. Since 1969, it has developed a unique style of its own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. In 2013, Ritu Kumar was awarded the Padma Shri Award for her exceptional and distinguished service in the field of fashion, textile, and craftsmanship.