Recently, the brand has also topped up its Series C fundraise with a Rs 255 crore infusion led by an equity investment from the Trifecta Leaders Fund and structured financing from Trifecta Capital and Stride Ventures.
With the addition of these new hubs, Snapdeal now serves over 26,000 pin codes, reaching over 90% of Indians across India, including metros, Tier 1 & 2 cities, and most of Tier 3 and 4 towns of India.
The new concept store showcases an inclusion of distinct materials like tinted glass, gun metal fixtures and contemporary 'jaali', whereas the wood, terrazzo, suede and hint of brass brings a richness to the store.
The digital revolution has offered its customers an unparalleled and tailored experience that connects them to products and services at the click of a button.
The fund was primarily used to establish a formidable retail presence with flagship brand Salud G&T 2.0, a bottled gin and tonic cocktail, as well as to build a diverse product portfolio.
Increasing geriatric population and rising prevalence of gut health-related disorders, as well as various cardiovascular and chronic diseases, diabetes, etc. have positively impacted sales of probiotic drinks.
As a brand, Rupa's prime focus has always been on effectively reaching out to its consumers, which means the brand is placing itself where its consumers are available.
While Namdhari's,a 100% vegetarian supermarket, and women's fashion brand Mango have started operations, global brand Applebee's, known for its chain of grill bars and pancake joints, will be setting up its first outlet in India.
Going by the draft papers, the entire issue proceeds will be used for furthering the company's business by repayment of certain outstanding loans and meeting its incremental working capital requirements and other general corporate purposes.
