Reliance Retail 2021-10-08

Reliance Unveils Premium Retail Destination in Mumbai

Spanning across an area of 17.5 acres at Maker Maxity and strategically located in Bandra Kurla Complex, Jio World Drive is Mumbai's newest, vibrant urban hangout.

By Content Writer
Reliance Unveils Premium Retail Destination in Mumbai

Reliance unveils its premium retail destination, Jio World Drive (JWD), in Mumbai’s commercial epicenter, Bandra Kurla Complex. 

Spanning across an area of 17.5 acres at Maker Maxity and strategically located in Bandra Kurla Complex, Jio World Drive is Mumbai’s newest, vibrant urban hangout. 

The precinct is home to 72 prominent International and Indian brands, 27 culinary outlets with cuisines from across the globe, Mumbai’s first rooftop Jio Drive-In Theatre, an open-air weekend community market, pet-friendly services, a dedicated pop-up experience, and other bespoke services.

Designed by the renowned design architects Ross Bonthorne and Andy Lampard, Jio World Drive’s elegant, floating façade is a retail architectural marvel inspired by the French concept of Nuage, which resembles a cloud-like structure. The precinct creates a high-street experience with a soft diffused skylight that creates an open airy vibe. While the design builds on the concept of merging the outdoors with indoors, the art peppered across the precinct is intended to exit the art galleries and greet the viewer in everyday experiences. 

The precinct offers the most diverse collection of Indian and international public art in a commercial space in India. The contemporary art installations, created by renowned artists, bind the customers in a visual framework of creativity and artistic expressions that highlight the spirit of Mumbai and its many quirks and characteristics. 

Darshan Mehta, CEO, commented on the opening, “With the opening of Jio World Drive, Bandra Kurla Complex is poised to be the new social center of gravity in Mumbai. The precinct will set a new benchmark for curated experiences that one can expect from such retail avenues from across the globe, in the heart of Mumbai. Iconic offerings like the upcoming Jio Drive-in theatre will make this a must-visit destination to create moments of delight for all.” 

Unique experiences being at the heart, the precinct will house Reliance’s new food and grocery concept store FreshPik for the discerning and upwardly mobile, the uber urban customer. It also launches India’s first flagship and anchor store of the global home-decor behemoth- West Elm and a global-first concept store of Hamleys’ called Hamleys’ Play. 

On a roll of firsts, Jio World Drive holds the title of hosting Mumbai’s first-ever rooftop Jio Drive-In Theatre. Operated by PVR, with a capacity for 290 cars, it pays homage to Mumbai’s first drive-in cinema in this precise location. The precinct also introduces PVR’s flagship cinema concept of Maison PVR for the first time in India. The new concept launches with 6 state-of-the-art multiplex theatres, a preview theatre, and a separate entrance for VIP guests.

Focused on creating bespoke experiences, Jio World Drive introduces hospitality-oriented, curated complimentary services. The Hands-Free service allows for shopping bag drop-offs and pick-ups. The Styling Makeover program can be booked to re-define wardrobes and styles. The butler service is the go-to touchpoint for all sundry needs. 

Mehta further added, “Our research indicates that customers are ready to step out for unique experiences, in places that are likely to provide more than one sensory experience and with people they love. And that is exactly what we aim to provide at Jio World Drive.”

Jio World Drive follows international Covid guidelines and safety protocols. Entry is allowed - to everyone who is double vaccinated and has exhausted a period of 14 days from their second shot.

 

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