Food and Beverage 2021-10-18

Ready to drink cocktail brand BEAT launches India’s first carbonated gin-based cocktails

Launched as a pilot project, the brand is currently available in Goa and will soon be expanding to other states and introducing many new flavours.

By Deputy Features Editor
Ready to drink cocktail brand BEAT launches India’s first carbonated gin-based cocktails

BEAT, a ready to drink cocktail brand that offers crafted cocktails, is all set to elevate the on-the-go drinking experience for the Indian consumer.The brand is all set to launch India’s first bottled carbonated gin-based cocktail brand. These cocktails are available in two flavours; cucumber and watermelon.

“The era of ready to drink cocktails is now here. It intends to offer the evolved consumer segment a hassle-free drinking experience, convenience and a great variety. We have started with gin-based cocktails as Gin is a preferred cocktail base and will soon be expanding this list to include more spirits. We aim to bring unique and crafted cocktails within our portfolio,” shared Vidur Relan, Co-founder, BEAT.

Launched as a pilot project, the brand is currently available in Goa and will soon be expanding to other states and introducing many new flavours.Launched by Alcopop Spirits, BEAT is the brainchild of two young entrepreneurs Vidur Relan and Rohan Khare, who are passionate about disrupting the drinking culture in India. 

With a rise in trend towards the ready-to-drink beverage industry globally, BEAT was launched to give Indian consumers a convenient cocktail drinking experience anytime, anywhere.Crafted in India at a state-of-the-art facility in Goa, BEAT’s refreshing cocktails have been specially formulated to cater to an evolved and diverse audience. With a range of ready to drink gin-based cocktails and its upcoming range of other spirit cocktails, BEAT aims to penetrate the Indian market deeply and increase consumer awareness in this segment. 

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