funding 2021-08-19

Rage Coffee bags $5 million in Series A funding from Sixth Sense Ventures

With this round of funding, they are set on fulfilling global demand as well with distributor partners in US, Europe & GCC markets already working with them.

By Deputy Features Editor
Rage Coffee bags $5 million in Series A funding from Sixth Sense Ventures

Instant coffee brand Rage Coffee has raised $5 million of growth capital as part of its Series A funding round led by Sixth Sense Ventures.

It manufactures, markets, and distributes innovative coffee products globally.

Founded in 2018 by Bharat Sethi, the vitamins-enriched coffee products are retailed through their own website, all leading online platforms, and 1000+ offline touchpoints through a network of distributors. 

“We are excited to work with Sixth Sense Ventures - veteran FMCG investors, through this round of funding. Therefore, we plan to double down on our efforts across all the channels. We are successfully building a truly omni-channel FMCG brand, with distribution strategies being implemented for the first time, given our digital DNA. In fact, our D2C channel has grown 10x during the pandemic,” said Sethi.

With this round of funding, they are set on fulfilling global demand as well with distributor partners in US, Europe & GCC markets already working with them.

It is also planning to expand its online presence and offline footprint pan-India and will utilize the fresh capital for marketing and distribution purposes. Rage Coffee will also use the funds to scale production, launch innovative new products and add senior management talent.

“We are thrilled to partner with RAGE Coffee in their journey! The company’s vision is perfectly aligned with our philosophy here at Sixth Sense – a disruptive product (flavoured instant coffee), developed by a maverick founder, with a vision to disrupt a large category (INR7000cr+ segment in India),” added Nikhil Vora, CEO and Founder of Sixth Sense Ventures.

The ~INR7000cr Indian packaged coffee segment is dominated by incumbents with two players - Nestle and HUL (Nescafe &Bru) - controlling over 65% market share of the industry. Given the lack of innovation in the space, Rage is well-positioned to be the brand of choice for the next generation of coffee consumers. Rage is disrupting the core instant coffee segment by launching flavored instant coffee (Mocha mint, Irish hazelnut, Dark chocolate, etc ) along with products such as roast coffee, and cold brew coffee bags.

 

 

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • Bicycle
    The story of BLive started in early 2018 when two..
    Locations looking for expansion Goa
    Establishment year 2021
    Franchising Launch Date 2021
    Investment size Rs. 5lac - 10lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Tiswaddi Goa
  • Quick Service Restaurants
    About Us:  Chawla Chicken (Chawla’s2) is one of the biggest North..
    Locations looking for expansion Punjab
    Establishment year 1960
    Franchising Launch Date 1991
    Investment size Rs. 10lac - 20lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ludhiana Punjab
  • Door2Door is an Online Grocery shopping store in Coimbatore. We..
    Locations looking for expansion Tamil nadu
    Establishment year 2014
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Coimbatore Tamil nadu
  • Electric Vehicles
    About Us: We would like to introduce ourselves as an organisation..
    Locations looking for expansion Tamil nadu
    Establishment year 2018
    Franchising Launch Date 2021
    Investment size
    Space required 500
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Chennai Tamil nadu
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
;
ads ads ads ads