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Questions to Ask Yourself Before Taking Your Business to The Foreign Land

Before you set your business foot on foreign land, you have to do your homework well because the risk might be a little bigger than you think.

By Nibedita MohantaSenior Sub-editor


The decision to take your business to a foreign land, after successfully establishing it and running in the domestic sphere is huge and risky but when are entrepreneurs afraid of taking risks. Moreover, if everything goes well the brand will become a global brand, which tempts most of the businesses. But before you set your business foot on foreign land, you have to do your homework well because the risk might be a little bigger than you think.

To help you prepare for taking that foot forward, here are some of the important questions you need to question yourself and answer as well:

Is there a market for your product?

Business is all about selling your product and gaining profits, which require investors to invest in your product, and customers to buy your product. If you have planned to makeshift of your business to abroad, then you would have already figured out a country, where you want to set your business.

It is very important to do a thorough market research and find out if the market is ready for your product. Is the market well aware of the existence of the kind of product you are going to present to them? Check if there is any market where you can sell your product.

Is there any Scope of growing demand for your product?

After answering the first question you can proceed to the next question. If the answer to the first question is yes, then you can work how you can create a hunger among the customers for your product, for example, you can plan for marketing your product there as “Coming soon to your land”.

If the answer comes out as a no, then you have bigger tasks to plan on, such as how can you create a buzz for your product, where the audience is unknown and if your product will work in there, which is why to work on a short-term project to create demand in the unknown land.

Will you be able to justify your Investments and align them as per plan?

Since the value of currency varies from country to country, so try and figure out if you have enough funds for such an investment. If you are confused then go back to step 1 and work on your market search and align your funds according to the plan but also keep some for an emergency.

It is also advised to find out investors in the foreign land itself because they know their country and the market well; they will help you in solving half the problems, which will come with the new set up. Moreover, local investors will also be known to people and they would have their reach, which will work in your favor.

How adaptive are you?

The foreign country will have its own language and culture unless you understand the people their language and their culture, how will mold your product as per their need.

You have to find out their need to generate demand, which is why you need to ask yourself if you are adaptive enough to adopt a different lifestyle and life altogether.

For supplies, marketing, workers, you will need local people to work with you and if you do not get into their skin, you would not be able to help each other in developing your business there.

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