Business services 2021-08-24

Power Gummies Goes Global with its First Expansion to Dubai

The nutraceutical startup is planning to sell across all UAE cities within 2021.

By Features Writer
Power Gummies Goes Global with its First Expansion to Dubai

With the mission of providing good health to everyone, nutraceutical startup Power Gummies has announced its first global expansion, with the products now available across Dubai. The company will be investing more than Rs 50 million in its UAE project. The Dubai expansion is in line with the strategy of increasing its global footprint and making Power Gummies an international brand.

Busy lifestyles and rising health consciousness have increased the demand for nutraceutical products as dietary supplements are preferred in addressing nutritional deficiencies. Consumers’ shift in preference has opened the doors for Gummies to make a mark as a tasty option to maintain health and also match their hyperactive lifestyles. Considering the overwhelming response in India, the company decided to expand to Dubai, the world’s makeup hub, after receiving requests from global consumers.

While the products will presently be exported to Dubai, Power Gummies plans to set up its warehouse in the city to ensure speedy delivery across the UAE. The company is also planning to expand its market presence through top premium modern retail stores in the coming few months.

In line with its brand mantra “Health Powered by Happiness and Backed by Science”, Power Gummies is revolutionizing the nutraceutical sector worldwide by bringing in chewable vitamin gummies to promote nutrition. Founded in 2018, the nutraceutical start-up has already served 200,000-plus consumers and sold more than 3 million Gummies. The start-up recently raised a round led by 9Unicorns. Additionally, Power Gummies has roped in millennial icon Shraddha Kapoor as the brand ambassador and the face of its Hair & Nails Vitamin Gummies.

Talking about the expansion, Divij Bajaj, CEO & Founder, Power Gummies, said, “We are thrilled to take Power Gummies international. Beginning our global outreach with Dubai is a natural expansion, given the market similarities between India and Dubai. The need for nutraceutical products is growing globally as consumers turn more health-conscious. Consequently, consumers are seeking something with long-term benefits that fit easily into their busy schedules. We are extremely optimistic about catering to consumer expectations while satisfying desires and safeguarding their health and well-being. Soon, we will be available in all cities across the UAE. Meanwhile, the next milestone is to build our presence in South Asia.”

Functioning on a D2C business model, Power Gummies intends to launch 40-plus variants over the coming years by fostering awareness and building the right consumer base. 

star franchise india
Related opportunities
  • Quick Service Restaurants
    The Organic Place is an Unique & Exotic concept which..
    Locations looking for expansion Andhra pradesh
    Establishment year 2021
    Franchising Launch Date 2021
    Investment size Rs. 5lac - 10lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Telangana Andhra pradesh
  • Others Health Care & Fitness
    Zepter International is a multi-branded multinational company that produces, sells..
    Locations looking for expansion Karnataka
    Establishment year 2006
    Franchising Launch Date 2020
    Investment size
    Space required 200 - 500 Sq.ft
    Franchise Outlets -NA-
    Franchise Type MultiUnit
    Headquater Bangalore Urban District Karnataka
  • Women's Clothing
    Jaya Shree Textiles, a part of Aditya Birla Group is..
    Locations looking for expansion Haryana
    Establishment year 1950
    Franchising Launch Date 2018
    Investment size Rs. 50lac - 1 Cr.
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Oil & Lubricants
      a.       India’s 1st licensed fuel enterprise start-up e..
    Locations looking for expansion Tamil nadu
    Establishment year 2021
    Franchising Launch Date 2021
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 023
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Chennai Tamil nadu
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

ads ads ads ads