Franchise 100 2019-03-01

Pabrai’s Fresh & Naturelle Ice Cream “Freezing” Its Position Into The Top 100 Franchise List

The brand has 32 counters in 16 cities with more counters in the pipeline.

By Content Writer
Pabrai’s Fresh & Naturelle Ice Cream “Freezing” Its Position Into The Top 100 Franchise List


Savoured by celebrities like Hillary Clinton, Sachin Tendulkar & Virat Kohli, Pabrai’s Fresh & Naturelle Ice-creams is redefining the ice-cream industry in India.  With a legacy of over 30 years, Pabrai’s prepare over 50 varieties of ice-creams in exotic and unconventional flavours. And as their name symbolizes, all are made from fresh fruits and 100% natural ingredients.

The brand has 32 counters in 16 cities with more counters in the pipeline. As a result of its exponential growth in a short span of time, Pabrai’s Fresh & Naturelle Ice Cream is listed among the Top 100 Franchise brands by India’s no.1 Franchising Magazine - The Franchising World, making it one of the most desirable and profitable franchises currently.

The Sweet Legacy

It all began with the foundation of Tulika’s Ice cream Pvt. Ltd in 1985 which grew into a prominent mass market brand in Eastern India.

But during the year 2007, the brand was facing a shut down due to labour issues coupled with stiff competition from other emerging brands in the market. With family business facing losses, Kunal Pabrai left his job in Bangalore and mulled over starting afresh.

In 2008, Knowing nothing else, but to make ice cream, the Pabrais took over a small factory in Kolkata and combined their technical expertise in crafting the creamiest ice creams with their knowledge of food to make artisanal ice creams using the finest ingredients sourced from around the world. Born out of this ethos was Pabrai’s Fresh & Naturelle Ice Creams, like a phoenix rising from the ashes.

Signature & Niche Products

Pabrai’s Fresh & Naturelle Ice Cream took natural ice cream making to a whole new level with its key focus on the ingredient and a keen desire to delight the Indian palette and the company strives to go that extra mile to source their raw materials from the best producers in the world.

Pabrai’s Ice Creams have a unique taste which ensures loyal & repeat customers. The brand prepares 100% natural ice-creams of various flavours. These includes regular flavours such as vanilla, chocolate etc and some exotic & extraordinary flavours like orange vanilla, wasabi, Sitaphal, Paan etc. The signature product of the company is Pabrai’s Nalen Gur Ice cream which was invented by them and was Hillary Clinton’s favourite during her visit in 2012.

After transforming the ice-cream industry, Pabrai’s have introduces a new range of Milk Shakes & Thick Shakes made from 100% natural ingredients. 

Kunal Pabrai, Partner, Pabrai’s Fresh & Naturelle Ice Creams, said, “Our vision is to be the world’s best, 100% natural ice cream maker; giving our customers a wow experience every time and with every flavour.”

Franchising the “natural” success

Pabrai’s fresh and Naturelle Ice creams started franchising in 2011. Currently, the brand has 32 franchise units including 3 company owned outlets across 16 cities in India. Pabrai’s is now looking forward to cover tier I and II cities in India & expand to approx 40+ outlets by March 2019.  

In the non-branded segment, they are already supplying to the top end luxury chain of 5 star hotels, restaurants and caterers (horeca) across the country. First franchisees in new cities are also given the option to take up distribution thereby generating two revenue streams – one from retail sales and other from institutional sales (horeca).

Franchise 100

The Franchising World, India’s no.1 Franchising Magazine, identifies the TOP 100 Franchise Brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable, expanding fast, as a reference guide for budding entrepreneurs and investors across India.

Franchise Top 100 is the one-stop destination to know everything about the franchise industry, which establishes authority and strength to evaluate the growth of the franchise industry.


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