Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities

OYO Looking To Conquer The Global Hospitality Market

The emerging hotel chains in the Indian market are is a sheer example of how people are welcoming luxurious and pocket-friendly stay.

By Features Writer
OYO Looking To Conquer The Global Hospitality Market

OYO Hotels, India’s largest and fastest growing hotel chain has already marked its presence in the domestic market. Now, OYO is planning to venture into the United Kingdom, with the aim to establish approximately 300 hotels by 2020 end. The domestic success has made Ritesh Agarwal, Founder, OYO Hotels invest approximately 40 million pounds, trying to establish in 10 British cities in the upcoming 2 years. The idea is to shake Britain’s budget accommodation market with their franchising and marketing strategies.

Opportunities for independent operators

OYO Hotels might become a boon for independent operators working domestically and internationally. Ritesh Agarwal, Founder, OYO Hotels explains, “The company will select hotels from among Britain's 35,000-40,000 independent operators, offering redesign, property management, and marketing to help them compete.”

Focusing on small asset owners and customers, the chain is tending to out-compete some of the established traditional hotel chain rivals.

The demand for technology experts to rise

OYO currently has nearly 3000 employees under its brand, expanding operations internationally and in India. Recently, OYO Hotels are planning to hire nearly 2000 technology experts and engineers, contributing towards the brand’s vision in the next 2 years.

Investment in technologies like Artificial Intelligence, Internet of Things, and machine learning are additional projects which are being aimed by the brand. On the completion of investment, opportunities for tech-experts and engineers will boom, making the hotel industry one hot segment for a career.

Introduction of customer membership programme

OYO Hotels is constantly coming up with new features, making the chain more trustworthy and healthy in terms of competition. A new membership programme is designed for recognizing and rewarding frequent customers.

Young entrepreneurs could adopt this strategy for enhancing their market approach, sustaining in the market quickly. Such programmes can help a brand deepen and strengthen the customer relationship, additionally offering regular discounts and other features.

OYO has become South Asia's largest hotel chain, offering 211,000 rooms in 349 cities.

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • Fine Dine Restaurants
    About Us: The idea was inspired by a fast food bistro,..
    Locations looking for expansion Haryana
    Establishment year 2016
    Franchising Launch Date 2020
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 2500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Others
    About Us: FedEx Express is the world’s largest express transportation company,..
    Locations looking for expansion Haryana
    Establishment year 1997
    Franchising Launch Date 2012
    Investment size Rs. 2lac - 5lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Foreign Exchange (FOREX)
    Founded by Panaesha Capital Traders, PCEX Member has emerged as..
    Locations looking for expansion Haryana
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 2lac - 5lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • Computer And ICT Services
    About Us: Dunes Factory Pvt.Ltd. an IT company, developing marketing tools..
    Locations looking for expansion Rajasthan
    Establishment year 2009
    Franchising Launch Date 2019
    Investment size
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type MultiUnit
    Headquater Bikaner Rajasthan
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
ads ads ads ads