Overhaul of Products, Menu, Outlets Help US Pizza Feature in Franchise 100
Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Franchise 100 2020-03-23

Overhaul of Products, Menu, Outlets Help US Pizza Feature in Franchise 100

US Pizza which is eyeing to open 200 stores in the next few years wants to expand to Tier II, III towns

By Feature writer
Overhaul of Products, Menu, Outlets Help US Pizza Feature in Franchise 100

Home-grown pizza brand US Pizza has emerged as one among the winners in the Franchise 100 – India’s Top Franchises for 2020 published by The Franchising World magazine. The annual franchise list identifies top performing brands in the franchise segment. Scored on several parameters like franchise outlet growth, average franchise outlet growth, employee growth, among other factors; the Franchise 100 recognizes the best brands in the business.  

Among several factors that contributed to the brand’s success to make it to the top 100, its innovation strategy played a key role. United Restaurants, the parent company of US Pizza, in its bid to be relevant and ahead of the game, overhauls the look of its outlets, menu and products every three years. “Like food, brands can never be allowed to get stale,” shares Kumar DVSN, COO, United Restaurants. The strategy worked well for the brand as it grew its franchise footprint by more than 28% across India over the last three years.

US Pizza added more than 10 outlets to its chain last year alone, while its employee strength grew by over 33%. The company states that though the international pizza brands in India have their major presence and revenue in only three large cities, US Pizza believes that there is a growing market across the rest of the country too. Kumar says, “Other players operate with a far higher cost structure because of high rents and large marketing presence, passing on those costs to their customers.” 

“However, US Pizza has focused on the rest-of-India and has strict cost controls to deliver fresh-dough pizzas of a far higher quality at 75% the price on an average,” he adds. 

Elaborating about the expansion plans, Kumar shares, “US Pizza will be the second-largest pizza chain in India by 2025. We want to open 200 stores in the next few years. As middle-class India’s strongly preferred pizza, our efforts and investment are focused on expanding our network’s reach to all corners of the country. Never compromising on quality is our only rule.” 

Franchise 100

The Franchising World, India’s no.1 franchising magazine, identifies the Top-100 franchise brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established and emerging Indian and global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable, expanding fast and can act as a reference guide for budding entrepreneurs and investors across India.

Franchise 100 is the one-stop destination to know everything about the franchise industry and the leading brands, which investors and prospective franchisees can consider to start their entrepreneurship journey.

star franchise india
Related opportunities
  • Ice Creams & Yogurt Parlors
    About Us: Want to enhance the joy of eating by creating..
    Locations looking for expansion Delhi
    Establishment year 2005
    Franchising Launch Date 2009
    Investment size Rs. 5lac - 10lac
    Space required 50
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New Delhi Delhi
  • Quick Service Restaurants
    About Us: We serve authentic Italian thin crust pizza with a unique..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Pune Maharashtra
  • Others Food Service
    ABOUT Us: Chicken Adda is best described as indescribable. Sometimes it's..
    Locations looking for expansion Madhya Pradesh
    Establishment year 2015
    Franchising Launch Date 2016
    Investment size Rs. 5lac - 10lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Indore Madhya Pradesh
  • Kitchen Appliances / Cookware
    About Us: Sunblaze, a brand corresponding with the supremacy and credibility..
    Locations looking for expansion Haryana
    Establishment year 1992
    Franchising Launch Date 2020
    Investment size Rs. 2lac - 5lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

ads ads ads ads