Franchise Trends 2018-07-19

Observing Different Dimensions of Franchising

The relation between franchisee and franchisor and with the CEO should be valued well.

By Senior Sub-editor
Observing Different Dimensions of Franchising

Franchising as we can see is a multi-dimensional structure. 

Chris Myers, author of “The Enlightened Franchisee” writes, “I’ve been amazed at how little people actually know about this corner of the franchising industry. They often go into the discovery process without knowing the lay of the land, and tend to encounter confusion and frustration as a result.”

Franchisor’s Role

The role of the franchisor is not just to find suitable franchisees and handover the rights, set targets and that’s all. The franchisor plays a crucial role in the growth of the business.

The relation between franchisee and franchisor and with the CEO should be valued well. The franchisor should balance the relationship between both sides. The messages should be delivered to both sides with care.

The franchisor can develop a relationship both personally and professionally with both the franchisees and the CEO, thus he can understand the problems and developments in the business. Only then the franchisor will be able to set the targets for the franchisees and understand their problem as well.

Franchisee’s Role

It is a notion that all franchisees should treat each other as competition; rather they should work as a team. The franchisee’s role is not just to meet the targets, earn a profit and mind just his/her business.

After all the franchisees are growing under the same shed, which is why they should meet often and discuss what their strengths and weaknesses are so that they can learn from each other, borrow and lend strengths, ideas, and support to each other.

They should also function as a team and help franchisors to fight crisis situations and develop professionally as well as personal bonds for long-term benefits.

Franchise consultants

The franchisees can also act as franchise consultants or as an independent sector as well where they can provide guidance, assistance and connect those who want franchisees from any particular brand.

Anyone who has started or is planning to start his/her franchising career needs the help of franchise consultants before landing into a decision. A franchise consultant should look for a long-term relationship rather than just the transaction amount for mutual benefits.

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • Tea And Coffee Chain
    About Us: Way2Coffee are Running A Coffee Shop last 5 years..
    Locations looking for expansion RAJASTHAN
    Establishment year 2015
    Franchising Launch Date 2020
    Investment size Rs. 20lac - 30lac
    Space required 1200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater BHILWARA RAJASTHAN
  • Beverages
    We are a leading spirit manufacturing company having our own..
    Locations looking for expansion Haryana
    Establishment year 2016
    Franchising Launch Date 2019
    Investment size Rs. 50lac - 1 Cr.
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Fine Dine Restaurants
    About the brand – At Masala Ministry they not only..
    Locations looking for expansion Rajasthan
    Establishment year 2010
    Franchising Launch Date 2021
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 2000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Jaipur Rajasthan
  • Gourmet Stores
    About Us: Roopak’s Pik-N-Pay is one of its kind stores offering..
    Locations looking for expansion Haryana
    Establishment year 1958
    Franchising Launch Date 2020
    Investment size Rs. 10lac - 20lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
;
ads ads ads ads