Food Service 2018-10-23

Nitty-gritties of Food Franchising Business

India is similar to Italy requiring change in every 50 kilometers.

By Junior Copy Editor
Nitty-gritties of Food Franchising Business

At the Opportunity Summit, 2018, session moderator Karan Tanna, Founder & CEO, Yellow Tie Hospitality throws open the session by mentioning these 3 trends that can be noticed in the F&B sector--- Delivery, Rise of Regional food, and the niche market of Health food.

Delivery market:

Speaking from the point of view of restaurant experience, the speakers in the House unanimously agreed that the delivery business fails to deliver the restaurant experience at the customers’ doorstep. Joel Silverstein, CEO, East West Hospitality, comments, “Because of digitalization of info, delivery business is booming. The only problem with delivery is that nobody makes any money. The delivery concept itself makes no money.”

Rasesh Seth, Partner- The Archadin Group and Country Head- Surf N Fries, India explains the point further mentioning, “India in the next few years will be a delivery market of 60-70%. But, packaging plays a huge role in the delivery business. By the time it reaches homes it’s hopeless.” Thereby, failing miserably to deliver the food experience of the restaurant bringing it a bad name.

Tweaking your business model:

India is a diverse country, not only in terms of geography but also palette-wise. Rasesh Seth explains, “No international brand can come into India with their original cuisine. They will have to tweak it accordingly. India is diverse. Flexibility and innovation are the keys and this requires upgradation every 3 to 6 months. Given the population, there is a huge market ahead.”

Why are global brands ahead of regional ones?

There are many reasons for the global brands being ahead, technological advancement and a crisp menu to be named a few. Silverstein says, “It is difficult to compete in international markets and to make a name, you have to be viral in the social media.”

Anand Thakkar, Chairman & Managing Director, Legends of Punjab, puts forward, “I would love to take up their culture once I establish a restaurant there. People love change and keeping a crisp menu is the key which India cannot have.”

Key takeaways:

Rasesh Seth's advice, “Make sure that your brand is scalable and affordable. The people you work with matters and it is easier to work with like-minded people.” Joel Silverstein adds that innovation is a constant, for “The bigger the chain the lesser the innovation.” He also adds, "Do the due diligence on the partner. Make sure the partner is well capitalized and ethical, paying bills on time.”

Anand Thakkar opines, “People open restaurants without making it thematic. Customers nowadays want experience instead of keeping them engaged in their phones. We keep a crisp menu and work hard towards our presentation and plating.”

star franchise india
Related opportunities
  • Ice Creams & Yogurt Parlors
    About Us: Dessertino is a venture of Santushti Shakes Private Limited..
    Locations looking for expansion Delhi
    Establishment year 2008
    Franchising Launch Date 2016
    Investment size Rs. 20lac - 30lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Delhi Delhi
  • Pharmacies
    MayankGarg is the Founder of Sanjivini Pharmaceutical. Sanjivini provides Franchises..
    Locations looking for expansion Haryana
    Establishment year 2006
    Franchising Launch Date 2015
    Investment size Rs. 10lac - 20lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • About Us: Living Healthy 24, a venture of Kolkata-based Culmination Healthcare..
    Locations looking for expansion West bengal
    Establishment year 2016
    Franchising Launch Date 2019
    Investment size Rs. 20lac - 30lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater kolkata West bengal
  • Beauty Salons
    Femina FLAUNT Studio Salon (A Times of India Group venture) 1.A hotspot..
    Locations looking for expansion Haryana
    Establishment year 2020
    Franchising Launch Date 2021
    Investment size Rs. 30lac - 50lac
    Space required 600
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

ads ads ads ads