Methods for Driving Sales and Footfall at Offline Business Stores

It is essential to come up with different strategies as a brand for driving sales and footfall at the venture, staying competitive in the modern-day rough industry.

By Features Writer
Methods for Driving Sales and Footfall at Offline Business Stores

Increasing sales and footfall at a particular venture have always been some primary concerns for the existing and aspiring franchisors. After all, these two factors eventually decide the fate of an organization – whether a brand is going to taste success or experience failure.

The Indian ecosystem is among the biggest and largest business empires across the globe that successfully holds many national and international brands catering to their niche and target audiences. Moreover, the startup concept has eventually grabbed the pace in India that is resulting in new brands emerging every now and then with new and interesting business ideas.

But the rising penetration within the Indian business ecosystem has eventually increased the competition. The market currently has many brands catering under the same business segment which eventually increases the competition within the segment, especially for new brands.

Thus, it becomes essential to come up with different strategies as a brand for driving sales and footfall at the venture, staying competitive in the modern-day rough industry.

Look at some key methods for driving sales and footfall at offline business stores.

An Era of Unique Experience

Gone are those days when the consumers used to invest in only products and services. As the time is changing, consumer’s shopping patterns are also taking a whole new shape. Today’s consumers believe in gaining unique experience rather than just purchasing products or services.

Tarun Pundhir, Founder, Woogly says, “It’s all about analyzing the modern day customer’s shopping pattern and then designing a way for bringing a unique experience at stores. It’s all about interacting with the customers and bringing the website to life.”

Staffing: The Key to Success

Remember that the staffs play a vital role in increasing sales and footfall at an offline store. It’s the staffs that will be convincing both the interested and uninterested customers for purchasing products and services. It won’t be wrong to say that it’s recommended to have quality and trained staffs on board that can eventually sail your business on a rewarding path.

“Appearance and technology in an offline store can just add on to the customer’s experience. But staffing has always been a basic factor that eventually builds or breaks a venture. Quality staffs have the caliber to guide the customers towards products and services that could meet their expectations. Moreover, staffs activate customers’ interest which is equally important to the success of a brand,” adds Pundhir.

Speed is the New Success Mantra

An offline business store owner might come up with different attributes for a successful in-store layout. These attributes might be tested, proven, and tried depending upon the owners and their approach. Speed is one such attribute that has recently gained immense popularity and importance due to the fast-paced society.

The modern-day customers lack patience which results in the demand for immediate assistance and gratification at offline stores. Therefore, keeping the operation speedy at offline stores could result in increased traffics, eventually growing sales and footfall.

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • Foreign Exchange (FOREX)
    Founded by Panaesha Capital Traders, PCEX Member has emerged as..
    Locations looking for expansion Haryana
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 2lac - 5lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • Grocery Stores
    The Meat Shop, the retail venture of Brewsworth Food Inc.,..
    Locations looking for expansion Haryana
    Establishment year 2019
    Franchising Launch Date 2020
    Investment size Rs. 10lac - 20lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Gyms And Fitness Centres
    About Us: The Playden (School Of Performing Arts, Sports & Fitness)..
    Locations looking for expansion Uttar pradesh
    Establishment year 2003
    Franchising Launch Date 2017
    Investment size Rs. 2lac - 5lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Noida Uttar pradesh
  • Others Food Service
     About Us:  Established in 2010, JJ chicken serves charcoal-barbecued chicken meals..
    Locations looking for expansion Haryana
    Establishment year 2010
    Franchising Launch Date 2017
    Investment size Rs. 10000 - 50000
    Space required 500
    Franchise Outlets -NA-
    Franchise Type MultiUnit
    Headquater Faridabad Haryana
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
;
ads ads ads ads