It is essential to come up with different strategies as a brand for driving sales and footfall at the venture, staying competitive in the modern-day rough industry.
Increasing sales and footfall at a particular venture have always been some primary concerns for the existing and aspiring franchisors. After all, these two factors eventually decide the fate of an organization – whether a brand is going to taste success or experience failure.
The Indian ecosystem is among the biggest and largest business empires across the globe that successfully holds many national and international brands catering to their niche and target audiences. Moreover, the startup concept has eventually grabbed the pace in India that is resulting in new brands emerging every now and then with new and interesting business ideas.
But the rising penetration within the Indian business ecosystem has eventually increased the competition. The market currently has many brands catering under the same business segment which eventually increases the competition within the segment, especially for new brands.
Thus, it becomes essential to come up with different strategies as a brand for driving sales and footfall at the venture, staying competitive in the modern-day rough industry.
Look at some key methods for driving sales and footfall at offline business stores.
An Era of Unique Experience
Gone are those days when the consumers used to invest in only products and services. As the time is changing, consumer’s shopping patterns are also taking a whole new shape. Today’s consumers believe in gaining unique experience rather than just purchasing products or services.
Tarun Pundhir, Founder, Woogly says, “It’s all about analyzing the modern day customer’s shopping pattern and then designing a way for bringing a unique experience at stores. It’s all about interacting with the customers and bringing the website to life.”
Staffing: The Key to Success
Remember that the staffs play a vital role in increasing sales and footfall at an offline store. It’s the staffs that will be convincing both the interested and uninterested customers for purchasing products and services. It won’t be wrong to say that it’s recommended to have quality and trained staffs on board that can eventually sail your business on a rewarding path.
“Appearance and technology in an offline store can just add on to the customer’s experience. But staffing has always been a basic factor that eventually builds or breaks a venture. Quality staffs have the caliber to guide the customers towards products and services that could meet their expectations. Moreover, staffs activate customers’ interest which is equally important to the success of a brand,” adds Pundhir.
Speed is the New Success Mantra
An offline business store owner might come up with different attributes for a successful in-store layout. These attributes might be tested, proven, and tried depending upon the owners and their approach. Speed is one such attribute that has recently gained immense popularity and importance due to the fast-paced society.
The modern-day customers lack patience which results in the demand for immediate assistance and gratification at offline stores. Therefore, keeping the operation speedy at offline stores could result in increased traffics, eventually growing sales and footfall.