Restaurants 2021-10-19

Meal bowls: Not just convenient for customers but for restaurants too

Although in trend, meal bowls are not a new fad in India. Interestingly, they have been gaining a lot of traction lately, perhaps, they present a balanced meal, or easily fuels the craze for hungry and convenience-seeking customers.

By Contributor
Meal bowls: Not just convenient for customers but for restaurants too

Google Ad showed ‘Baked Curry Rice Bowl’ trending while ordering, what arrived was a crunchy upper layer, soupy middle layer and rice underneath – it was neither too spicy nor too bland. Stir-fried rice topped with a curry made using veggies such as carrots, potatoes, fried brinjal, peas. Quick meal bowls have become a go-to dish for many especially those residing in metros. 

Although in trend, meal bowls are not a new fad in India. Interestingly, they have been gaining a lot of traction lately, perhaps, they present a balanced meal, or easily fuels the craze for hungry and convenience-seeking customers. In India, the meal in a box concept was rejuvenated by Freshmenu when they started converting restaurant dishes into bowl meals either in a round bowl or rectangular boxes.

The idea of meal bowls has been in trend for many years. Even people living abroad do not indulge in as much fast food as earlier as most of them prefer a nice meal, like the one they're used to at home which is filled with vegetables, protein and a healthy amount of carbs.

Ever since the pandemic struck, the focus on health has been accelerated. The spectre of the coronavirus, certainly, made people forego junk. They are now seeking out healthier alternatives where their cravings get satiated, while simultaneously keeping the health quotient high. And that’s where meal bowls fit in perfectly.

Looking at the business perspective, it has proved fruitful. At Freshmenu, big boxes used to take about 13 to15 minutes to put together. That was alright when the order volume was low, but as soon as the platform started getting bulk and huge orders, the team was struggling to keep up the pace. The bowl however was designed keeping seven minutes as the packing time. Hence an order would move faster and be able to boost speed by 2x. That really meant that the company could double the number of orders, which ultimately became the gamechanger.

Looking at the demand many consumer food brands have also ventured into the meal in a box segment launching convenient meal bowls or meal boxes. Recently, Yu Food Lab launched a range of instant meal bowls in six SKUs across two unique product categories, whole grain fruit and nut oat bowls with plans of launching halwa bowls soon.

“We fully recognize the current sentiment of consumers being conscious about their health, dietary intake and nutrition in the foods they consume. We hope to capture a large cross-section of consumers by introducing a wide range of meal bowl options appealing to the palette and needs of one and all,” founder Bharat Bhalla commented.

Meal in a box is an old Indian concept brought to life once again in a modern format. Earlier, what used to be in the form of thalis and typical North and South Indian combos, are now available in the form of new cuisines such as Asian, Italian and American. “At Lattu Biryani,  we offer classics like Butter Chicken and Chappati/Rice in combos and plan to introduce grab and go rice and other Indian gravy combos,” Debashish Yadav, CEO, Licorne Hospitality informed.

Food bowls are convincing not only because of their taste and healthy food but also because of their appearance. The colourful artworks place a lot of emphasis on the appearance of the bowls. The bowls have been seen posted by customers on social media platforms which are free advertising for any brand. 

 

इस लेख को पढ़ने के लिए यहां पर क्लिक करें

Click Here To Read The Original Version Of This Article In English

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • Bicycle
      UNIROX – a brand of United Cycle Company – is..
    Locations looking for expansion West bengal
    Establishment year 1964
    Franchising Launch Date 2020
    Investment size Rs. 10lac - 20lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Kolkata West bengal
  •   a)      Unified Web Options and Services Private Limited  (UWO..
    Locations looking for expansion Madhya pradesh
    Establishment year 2020
    Franchising Launch Date 2021
    Investment size Rs. 50000 - 2lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater jabalpur Madhya pradesh
  • Quick Service Restaurants
    About Us: Kathi Junction – brings the golden opportunity to start..
    Locations looking for expansion New Delhi
    Establishment year 2009
    Franchising Launch Date 2009
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater NEW DELHI New Delhi
  • Tea And Coffee Chain
    About:   1)   We are Running A Coffee Shop last 5 years..
    Locations looking for expansion Haryana
    Establishment year 2019
    Franchising Launch Date 2020
    Investment size Rs. 30lac - 50lac
    Space required 1200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
;
ads ads ads ads