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marketing strategies in franchising
With the increase of fierce competition, marketing is an important tool to run every business successfully. The process of marketing in franchising is another area which if planned strategically is sure to give an edge over other competitors in the marke
By Ramanjit Kaur 2009-12-13
Your franchised outlet, which was thriving till recently, suddenly witnesses low sales as you have a fixed footfall of loyal customers. Having repeated customers and not attracting any new ones can hamper the profitability of an outlet. Read below to draw
By Abha Garyali 2009-12-07