Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Beauty & Wellness 2018-06-27

Marie Claire Forays Into The Indian Salon & Wellness Industry Via Franchising

French Lifestyle Brand Marie Claire Has Now Entered Into The Beauty And Wellness Vertical In India With The Launch Of Marie Claire Salon, Wellness And Academy.

By Content Writer
Marie Claire Forays Into The Indian Salon & Wellness Industry Via Franchising

Fast growing and prolific, the beauty salon industry is built on products and services that help us look our best. The salon industry in India is growing fast, generating annual revenue of around $20 billion, which will reach $58.7 billion by 2019.

French lifestyle brand Marie Claire has now entered into the beauty and wellness vertical in India with the launch of Marie Claire Salon, Wellness and Academy.

In conversation with Wellnessindia.com, Vandana Bhardwaj, Director, Marie Claire Paris Salon, Nails, Wellness and Academy in India at Master Franchise Show 2018, she states about the franchising aspect in the salon & Wellness Industry.

Entering Indian Market

The most important thing that an international brand should do is to conduct a detailed data survey.

“A lot of international brands come to India and fail or succeed, but the percentage ratio between succeeding and failing is much different. The only reason for this being that what works outside might or might not work here so it is very important to know the Indian market first.” Says, Vandana Bhardwaj.

“That’s is why B2C Network LLP, our company; we have taken the exclusive right for Marie Claire Paris Salon wellness and IIWA as we understand the market really well and we did a survey of almost 2 years, studying the brand. We met with Marie Claire office and their people many times and made sure that we are getting into the right industry and with the right brand.”

Franchising Trends In Wellness Industry.

In India, franchising trends are more to do with numbers right now, everyone looks at numbers of a brand. However, it is of utmost importance to be qualitative over quantitative.

Bhardwaj comments, “At Marie Claire, we believe that although numbers are important our major concern is to ensure that the stores don’t shut down. At the end of the day, we also have to look at the location selection amongst many others.”

So, franchising trends should not be mainly about numbers, but it should be about quality.

Reasons For The Failure Of Franchising Chains

Investments in every industry are quite high for a lot of brands. It is very important to get the pricing right and if it is too high the arrow eye is not met which leads to pulling out of unhappy investors.

“Our brand investment starts from 25 lakhs only which is really low for a salon industry as nobody gives franchisee less than 50 lakhs here. People are actually surprised and shocked to have a look at our brand’s investments.” states, Bhardwaj.

Therefore it is very important to ensure that the return on the investments of your franchisees is there all the time to grow a brand together with the franchisees.

Brand Expansion Policy

Marie Claire is looking at expansion at a reasonable rate. They have already signed up 3 unit franchisees, 1 in Bengaluru and 2 in Hyderabad.

Bhardwaj said, “We are looking to open up at a speed of a dozen salon every year without increasing or decreasing the speed as of now to ensure the backhand, franchise and staff support and product quality is up to date… the franchise is up to date.”

 Marie Claire conducts an interview with the franchise as it is important for them to understand the profile of the person before giving them the franchise.

 

Comment
image
image
image
image
manish bakshi : 14, Feb 2019 at 06:03 PM
I own the Paschim Vihar salon where we were using Affinity brand as of now. I am open to partnership or full sale as well. Salon is 2500-3000 sq ft are with big frontage on main road. Doing sales of INR 12-16 Lacs per month. started in Jan 2018. Regards - Manish Bakshi (9811103265)
Related opportunities
  • Preschools
    About Us: Education is the backbone of any country and we..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 2500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Bars, Pubs & Lounge
    About Us: If you have heard the words “on top of..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 2 Cr. - 5 Cr
    Space required 2500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Casual dine Restaurants
    About Us: Handi is a 35 year old restaurant and is..
    Locations looking for expansion Rajasthan
    Establishment year 1993
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Jaipur Rajasthan
  • About Us: Yess Pizza has created a Pizzavolution in the food..
    Locations looking for expansion Maharashtra
    Establishment year 2004
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts