Health and fitness 2013-09-17

Making hale and hearty profits

Her aim is to make the present day society understand the power of proper diet and regulated eating habits.

Making hale and hearty profits

Her aim is to make the present day society understand the power of proper diet and regulated eating habits. Dr. Harpreet Pasricha, MD, Diet Clinic presents a holistic, integrated set of ageless principles and timeless techniques to solve various complex medical problems. In a chat with Ekta Verma, Dr. Harpreet talks about her expansion plans for Diet Clinic via the franchise route and also the journey of her brand.

Tell us about Diet Clinic powered by Harpreet.

The Diet Clinic is a centre for excellence in weight-loss and therapeutic treatments – symbolic of a modern clinic with a mission to promote preventive and remedial treatment with world-class practices and competencies. Diet Clinic powered by Harpreet Pasricha offers special diet plans for weight loss and ailments like hypertension, diabetes, thyroid-related disease and osteoporosis. With a good network of clinics, backed by dedicated full-time a dietician/nutritionist with proven track record and supported by sound technology, we have created a distinction for ourselves in the field of health and diet clinic.

Share with us the inception, success and journey of your brand.

I always dreamed of setting up my own clinic rather than working for someone else. When I moved to Goa, I began working to make this dream a reality. Many people told me that a diet clinic would never work in Goa because the people here stick to their staple diet of fish curry and rice irrespective of the calories. They also told me that the concept of a nutritionist would not work in Goa and I would be better off working in a metro like Mumbai or Delhi. This scepticism in people’s minds made me rise to the challenge and stick with my plans of opening the Diet Clinic in Goa and I'm glad I did. The concept has been very well received and people are becoming increasingly health conscious. We don’t believe that one must starve themselves to lose weight. We encourage healthy eating and healthy substitutes and encourage our patients to analyse whatever they eat.

When and what motivated you to adopt the franchise route for your brand?

There are various ways of achieving vertical growth in a business, but to achieve apt horizontal growth nothing is better than the franchise business model. For Diet Clinic, the philosophy is low investment and a high RoI business which makes it a unique opportunity for franchise seekers. As everyone at Diet Clinic is quiet confident of the concept, they are looking for entrepreneurs or professionals who wish to be a part of the ever-growing diet and wellness industry. So if you are a passionate, enthusiastic and creative person, who wants to try things which are different, wants to walk the ways which are your own or wants to share the vision of making India fitter and healthier, this partnership is just what we could both be looking for.

Share the USP of your brand.

Weight management and diet can be a very gruesome experience if not handled with precision and complete care. At The Diet Clinic powered by Harpreet Pasricha, this would be a holistic wellness experience which one would wish to have again and again, which would eventually help them to progress from weight management to total body transformation- better body, better outlook and better confidence. Secondly, make a comfortable affair for franchisees by providing complete technical support to synergise and improve health of people around us.

Share your expansion plans

I am hoping that by the end of the year, our franchise network will grow by five outlets spreading across the state and by 2014 we plan to have 10 outlets, nationwide.

Franchise facts:

Area

Investment

RoI

Breakeven

Current franchise centres

40 sq mt

Rs 13-15 lakh

300 %

6-8 months

3 centers in Goa

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