From Hindi-speaking Apps to Specially-abled Cafes, Franchise Businesses Mould According to Customers
Time and again we have seen how businesses mould themselves in terms of product as well as services to cater smooth delivery to the customer, in order to run their business smoothly.
The International Franchise Association is out with its 2018 Franchise Business Outlook, showing franchise industry expansion is set to grow for the eighth year in a row.
Franchise establishments are set to grow by 1.9 percent to 759,000 locations after increasing 1.6 percent in 2017, while employment will increase by 3.7 percent to 8.1 million workers after growing 3.1 percent in 2017. According to the report, Franchise business output will increase by 6.2 percent to $757 billion.
Erasing the Language Barrier
A business’ success depends mainly on how it can serve what the customer needs not what you have to offer.
The industry has witnessed in the past years and even this year, how global brands like Amazon, Google and the likes, have adopted Indian languages only to help the customers, use their brand effortlessly.
These brands are growing by days only because they chose to erase the language barrier and extend their product and service, the way customers want it and not by forcing it on the customer to use it.
Stretching the Bandwidth
It is important for a brand to keep into consideration, those customers, who are specially-abled. By stretching the bandwidth to fit in more customers will not only help you offer more opportunities for them but also keep your brand ahead of the competition.
According to news reports, recently, Starbucks, US coffee giant, has opened its first “signing store” in the United States in northeast Washington near the campus of Gallaudet, the world's only university with an entire curriculum designed to accommodate the deaf and hard-of-hearing.
Reports say that at the store, all staff -- most of them deaf or hard-of-hearing themselves -- are required to communicate with customers using sign language.