Hotline: 1800 102 2007
X
Search Business Opportunities
Food business 2018-07-24

Live Ice Cream Rolls: A Business Idea That Travelled from Thailand to India

A report produced by Research and Markets says that Indian fast food market is expected to grow at a CAGR of 18% by 2020 due to changing consumer behaviour and demography.

By Senior Sub-editor
Live Ice Cream Rolls: A Business Idea That Travelled from Thailand to India

A thought of starting a business or an idea can catch you anywhere and entrepreneurs have that nose to identify such thoughts or ideas and turn them into a giant business firm.

A report produced by Research and Markets says that Indian fast food market is expected to grow at a CAGR of 18% by 2020 due to changing consumer behavior and demography.

The similar idea caught the founders of FROZEN JUNCTION, two years ago, when they were on a trip to Thailand, where they were amazed by the idea of making live ice cream rolls to serve their customers and they decided that they are going to introduce this unique concept in India.

Idea to Business

In a candid conversation with Franchise India, Neeraj Awatramani, Managing Partner, FROZEN JUNCTION, says, “Inception of the brand was 2 yrs ago in Lucknow.  We have moved around to 2 other cities, Kanpur and Udaipur. Currently, we are running 9 successful stores in 3 different locations. We need franchisee partners to grow pan India.”

He says, “Talking about our servings, we have freshly prepared ice cream rolls, waffles, waffle tacos, nachos, coolers and grilled sandwiches. So, our servings are quite wide, we are basically a dessert bar and not restricted to one product.”

Matching Steps With Trends

The food industry is one sector which is ever evolving and people get bored of the same taste after a certain period, thus matching steps with the trends and taste of the people is what a food business depends on.

Awatramani says, “In the F&B industry one cannot eat the same food every day, you need choices. Therefore, if you do not have a variant product line the brand will not last too long.”

He adds, “We started with ice creams, although we have a wide serving product lined up now. People know us as an ice cream brand. However, we advertise ourselves as a dessert bar because we have a wide range of selection. Our innovation team being extremely good, we keep bringing in new products that are not already present in the market.”

Comment
Mainuddin : 24, Jul 2018 at 05:21 PM
Sir I am interested to buy franchise
Related opportunities
  • Laundry & Dry Cleaning
    About Us: In the 60s, the textile care industry was made..
    Locations looking for expansion Maharashtra
    Establishment year 1968
    Franchising Launch Date 2013
    Investment size Rs. 20lac - 30lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Want to start your own preschool with different approach? HPS..
    Locations looking for expansion Andhra Pardesh
    Establishment year 2009
    Franchising Launch Date 2009
    Investment size Rs. 10lac - 20lac
    Space required 3000
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Secunderabad Andhra Pardesh
  • Others Health Care & Fitness
    About Us: Tecfit20, a venture of emtstecfit20 pvt ltd, is the..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 50lac - 1 Cr.
    Space required 350
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • About Us: Business opportunity with one of the leading tea companies..
    Locations looking for expansion WEST BENGAL
    Establishment year 2012
    Franchising Launch Date 2012
    Investment size Rs. 50 K - 2lac
    Space required -NA-
    Franchise Outlets 50-100
    Franchise Type Unit
    Headquater SILIGURI WEST BENGAL
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts