Krispy Kreme entered India with its secret and mouth watering doughnut recipe that took the Indian F&B industry by storm.
Today’s era is all crazy for its love and passion towards the delicious and mouth-watering doughnuts. India has a very limited number of brands that are managing to retain and improve the original taste for which these doughnuts are known for.
Krispy Kreme is one such brand that has successfully retained its position in the Indian business market. Krispy Kreme is an international doughnut and coffeehouse chain that was established in 1937. Being an 80-year-old brand, the company has been constantly evolving with its products and services across the globe, redefining the taste of doughnut at constant intervals.
This 80-year-old brand has managed to attract the doughnut lovers all across the countries which made it a renowned emerging franchise brand in the Top Franchise 100 Brands List.
Krispy Kreme Journey in India
The American doughnut brand invaded the Indian region in December 2013. The brand entered India with its secret and mouth-watering doughnut recipe that took the Indian F&B industry by storm. Suddenly, doughnut lovers had a place to go and relax, enjoying the variant flavors with different products being served by the company.
Doughnut emerged as an all-time snack among the Indian customers that eventually contributed towards the growth of the company. The brand soon started to offer its franchise which witnessed aspiring investors and entrepreneurs becoming a part of this international doughnut chain.
Additionally, the booming millennial population is highly increasing the demand for the doughnuts in India. Also, Krispy Kreme in India is reviving the QSR segment as more entrepreneurs are opting for Krispy Kreme franchise, settling into smaller cities and towns.
Familiarizing the Products and Services
When it’s about highlighting and familiarizing the products, Krispy Kreme could well be considered as the supreme player in the current industry. The entire journey of the brand focuses on familiarizing the products to consumers.
Whenever Krispy Kreme opens a new outlet, the brand heavily invests into a grand launch followed by promotions and later sends out samples in the neighborhood region through doughnut drop activity.
KA Madappa, Vice-President & Business Head, Krispy Kreme says, “Educating customers about the features and quality of our product is a continuous exercise. The more the sampling, the better are the chances of customers getting hooked onto the product. Though the uptick has been great, the brand has to grow cautiously and remain alert to how Indians see doughnuts.”
The Franchising World, India’s no.1 franchising magazine, identifies the TOP 100 franchise brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable; expanding fast, and can act as a reference guide for budding entrepreneurs and investors across India.
Franchise Top 100 is the one-stop destination to know everything about the franchise industry, which establishes authority and strength to evaluate the growth of the franchise industry.