The digital campaign that focuses on everyday Ayurvedic juices is a step forward in Kapiva's mission to free Ayurveda of its complexities and enable millenials to make it a part of their everyday life, live a holistic lifestyle.
Kapiva, a homegrown D2C brand empowering Indian consumers with modern, accessible, and everyday Ayurveda has onboarded Celebrity Nutritionist Pooja Makhija along with 30+ millennial influencers for the #StrengthenFromWithin campaign.
The digital campaign that focuses on everyday Ayurvedic juices is a step forward in Kapiva’s mission to free Ayurveda of its complexities and enable millenials to make it a part of their everyday life, live a holistic lifestyle.
The campaign comes at a time when consumers are pro-actively seeking wellness-based products and working towards improving holistic health. More and more consumers are looking for holistic and sustainable solutions and are adopting a wellness-based lifestyle. Highlighting the paramount importance of #StrengthenFromWithin, the campaign tapped into urban millennials. The campaign resonated with the audience and garnered over 20 million impressions.
Spread across 5 weeks, it roped in niche nano and micro-influencers from the health and wellness category. The campaign through multiple digital films created awareness amongst the new-age Indians on how to conveniently build wellness from within.
On the collaboration, Shrey Badhani, Co-Founder, Kapiva, said, “Ayurveda has always been an integral part of the Indian lifestyle. Our ancestors integrated Ayurveda into their day-to-day lives to live holistic and sustainable life. However, over time we witnessed that we’ve lost that touch with Ayurveda.
“So, to reinstate that and the significance of Ayurveda in our daily lives and create awareness among modern India on how it can be incorporated into fast-paced lives without drastic changes, we at Kapiva decided to bring accessible and convenient solutions for our consumers, and this campaign is an extension of that. Therefore, we collaborated with practitioners who share the same philosophy as us such as Pooja Makhija,” Shrey Badhani added.
Celebrity Nutritionist Pooja Makhija, said, “Most of the health problems concerning today’s youth can be prevented by following a balanced ayurvedic diet and lifestyle. In my practice as a certified nutritionist and a health and fitness practitioner, I like to strike a balance between traditional wisdom and modern science. Therefore, I am glad to join hands with Kapiva, a modern and accessible Ayurvedic brand that goes above and beyond to create products that can fit the lifestyle of young Indians, for my well-being and yours. I completely vouch for 5 Kapiva juices each of which has varied lifestyle benefits and can easily be included in your diet.”