Known for their love for gold jewellery, Indian consumers now prefer to buy diamond jewellery as well. Read on to know about the factors fuelling the growing demand and prevalent trends in diamond jewellery retail in India.
With the soaring prices of gold, reaching its highest record of Rs 32,580 per ten grams, buying real jewellery is becoming an unrealistic dream. Under such circumstances fashion jewellery has come to the rescue of middle class. Find out more on this
Women have always cherished love for gems and jewellery. Though traditional heavy jewellery has given way to sleek designer daily wear jewelery but the love for jewellery has become even stronger with time. Read on to know how retailers and franchisors ta
Gold, silver, diamond, and platinum represents jewellery. However, the introduction of imitation jewellery has given a new identity to jewellery industry. Franchising has further given a boost to this new concept. Read on to know more.