Invest in Mocktail Bar franchise for speedy profits

The beverages category contributes 8-9% to the total F&B market in India.

By Features Writer
Invest in Mocktail Bar franchise for speedy profits

Mocktail Bar franchise

Food and beverage have always been considered as the best business opportunity for any aspiring entrepreneur. The beverages category contributes 8-9% to the total F&B market in India. The market for beverages in India is close to Rs 195,000 Crore and is growing at 20–23%. 

With the entry of major international beverage franchises over the last few decades, the market has evolved and has made way for many other franchise brands. This has also paved the way for many domestic players to dip their feet into the beverage sector.

Rasna, which currently enjoys 80% of the market share in the soft drink concentrate market, has come up with a one-of-its-kind concept of Mocktail Bar Café, Rasna Buzz. It is a revolutionary concept that has taken mocktails and juice bars category to a whole new level along with lip-smacking finger to complement the specialised drinks. Therefore, it is profitable to invest your money in the Rasna Buzz franchise.

Rasna Buzz: One-of-its-kind concept of Mocktail Bar Café

Rasna currently enjoys 80% of the market share in the soft drink concentrate market. The brand is India’s largest manufacturer and exporter of instant drink beverages across the world, which is exporting to about 53 countries across the world including the Middle East and Africa. 

As a new addition to Rasna’s product range, the brand has come up with a one-of-its-kind concept of Mocktail Bar Café, Rasna Buzz. It is a revolutionary concept that has taken mocktails and juice bars category to a whole new level along with lip-smacking finger to complement the specialised drinks.

The drinks made are exclusively available only at the Rasna Buzz outlets. The brand has taken its beverage menu using the 90’s favorite drink ‘Rasna’ and to complement the variety, it has added regional delicacies into its lip-smacking food offerings.

Why invest in Rasna Buzz?

1. Lower Capex, higher returns

2. Complete operational and marketing support from the brand

3. Comprehensive eco-system of kitchen planning, sales, tech, logistics, vendor and manpower support

4. Reliability

5. Higher profit potential – Low overheads, growth reassurance, higher ROI, affordable infrastructure

6. Different investment models for a better geographical reach

Financial Format

Model 1 – Standalone café

Investment: Rs 25 lakh+

Area: 300 sq ft onwards

Model 2 – Kiosk Model

Investment: Rs 15 lakh+

Area: 100 sq ft onwards

Model 3 – Cart Model

Investment: Rs 9 lakh+

Area: 80 sq ft onwards

Model 4 – Rasna ka Adda Model

Investment: Rs 9 lakh+

Area: 100 sq ft onwards

Rasna Buzz ka Adda: Low investment F&B model

Rasna Buzz ka Adda is one of the newest low-investment F&B model launched by the rapidly growing chain, “Rasna Buzz Sips & Bite” after the grand success in metros and tier-1 cities. Adda is a well-thought-out model keeping Tier-2 and Tier-3 catchment in mind.

A chai drinkers haven, a regular hangout place for people from all walks of life. “Adda” is packed with catchy songs, good food and drinks, all focussed on providing an economical hangout for little joys of life.

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