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Inspired by “Make in India”, This UK-based eBike Brand Enters India with Its Premium Bike Collection

"Today the bicycle market in India is 16.5 Lakh units and the premium bicycle market is roughly 350,000", says Ankit.

By Senior Sub-editor
Inspired by “Make in India”, This UK-based eBike Brand Enters India with Its Premium Bike Collection

In the recent years, we have witnessed, bicycles and two-wheelers have turned electric and are encouraged by the global companies to take up the eco-friendly route to reduce pollution and dodge traffic congestion while keeping health factor in mind.

Keeping the eBike transition in the auto business, GoZero Mobility– a British Electric Bike maker, which manufactures premium electric performance bikes and signature lifestyle merchandise announced its entry to the Indian market. It plans to open 18 experience centers and build a network of over 1000 retailers in the next 2 years. GoZero will also be launching its signature range of lifestyle merchandise designed in the UK, which includes Tees, Sweat Shirts, Jackets, Belts, and Wallets, etc.

After one year of design & technology development in Birmingham, United Kingdom, GoZero Mobility has decided to embark upon its product journey through India, which is one of the largest two-wheeler & bicycle market in the world.

Ankit Kumar, CEO, GoZero Mobility shares, “Bicycle Industry is a very high potential industry and possesses huge opportunities. Today, the bicycle market in India is 16.5 Lakh units and the premium bicycle market is roughly 350,000. We see this as a growth market and hence also have competitors around who are trying to create new initiatives around the product to promote and sell.”

Major Challenges

“The major challenge in the industry today is awareness, we haven’t come across a single person as of today who have tried e-bike but didn’t end up buying it. They are just not aware of the e-bikes & benefits and that’s primarily due to the limited reach. Today, most of the e-bike companies sell through the online marketplace and as it is a new product for the consumers, hardly a few end up buying online,” added Ankit.

GoZeroMobility’s India Entry

GoZero Mobility has partnered up with Kirti Solar a company based in Kolkata, for the development and manufacturing of current & future products, utilizing the global supply chain to “Make in India”. As a part of the association, Kirti Solar has invested USD 250,000 in GoZero Mobility. Manufacturing is going to take place from Kolkata, West Bengal, with an initial capacity of 20,000 units per annum. The partnership is for the global market & aimed to make India an export hub for global sales of GoZero E-Bikes. The company plans to expand first from East of India and then will move to North of India via franchising.

Ankit says, “With the significant focus by the Government of India towards Electric Mobility especially 2-wheelers, we see this as an appropriate time for us to be here. E-bikes globally are playing a major role allowing the user to commute faster and contribute towards curbing pollution & reducing traffic congestion. In the last few weeks, we have seen the worst of AQI in cities like New Delhi and it is an alarming situation that requires immediate attention. We see E-bikes playing a major role in transforming the way we commute in India. GoZero Mobility is determined to offer products with optimum performance and create a green-way to commute.”

On Expansion Plans

Commenting on the product Ankit said, “Both the products One & Mile are only meant for India, Africa and South-East Asia. We anticipate selling 3000 units in the first year and scale up to 75,000 in the next 5 years. We have a series of E-Bikes to be launched in 2019 starting with DelivR, One W & Zero Smart in India, UK & Europe.

“We have two product segments – E-Bikes and Signature Apparels–and we focus on both the verticals. We see this makes a very unique proposition for the consumers. Today, “Experience” is what makes you buy and that’s what we are trying to enable through our brand experience centers.”

They are looking to partner with Swiggy, Zomato and other last-mile delivery options along with universities and corporate offices.

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