Food and Beverage 2014-04-03

Indulge in a guilt free biz!

Indulge in a guilt free biz!

If you are someone who dreams of sharing happiness and health and loves to accept an inspiring business challenge then Yogola business opportunity is just the right one for you. In a candid chat with Ekta Sharma Verma, Chaitanya Kumar, Director, Yogola, spoke about franchise opportunities offered by Yogola in India and how this less fat yet delicious option is greatly preferred across the globe.

Brief us on the origin and concept of your brand

Yogola is a trusted name in the world of Yogurt ice-creams. Superior taste and superior quality are our trademarks. Yogola's yogurt ice creams are a rich source of taste and healthy pro-biotic (good bacteria helping in digestion and building immunity). Apart from making you stay healthy and happy, it also bestows amazing job opportunities in the form of Yogola franchise offers. Yogola believes that happiness is one thing that multiplies when shared with others and with this motive, it is looking forward to share happiness and health with the world by expanding its franchise business. Yogola also offers frozen yogurt ice creams, fruit parfaits, fresh fruit bowls, blended froyos and smoothies with real fruits.

Share your brand’s USP  

All the Yogola products are probiotic foods offering multiple health benefits at an affordable price. I believe our yogurt ice creams make us special and unique.

Do you think, with the vast popularity of ice creams in India, Yogurt market is here to survive?

Yes of course. Now a day’s people are very health conscious and prefer healthier options over ice-creams. Yogurt is 100 per cent vegetarian and fat-free with no calories. This clearly shows why yogurt industry will survive.

What all parameters do you follow before opening your center at a particular location?

Yogola offers great opportunities in probiotic frozen yogurt industry. Led by a team with proven record of accomplishment of 7-10 years in hospitality industry, Yogola has received an overwhelming response. Being a relatively new concept, it aims to grow exponentially by franchising and spreading the concept around the world. It strives to create a revolutionary experience to its clientele by introducing innovative self-service techniques that would allow consumers to create their own unique recipes. As a company we always survey the location proposed by the franchisee. After the process, we approve only high street ground floor locations.

Kindly share the brand’s further expansion plans in India and other countries?

Currently, our company is concentrating more on tier II and III cities across India and we plan to open 10 more stores in 2014 across India.

Franchise facts:

Area

Investment

Breakeven

RoI

Current centers

Kiosk 60-200 sq ft

Standalone

200-300 sq ft

Rs 8-10 lakh

Rs 15-20 lakh

12-24 Months

24-36 Months

36%

36%

Total five and four are franchisee run.

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