Growing awareness among the urban youth has made organic food business one of the most sought after business in emerging tier-II and tier-III cities like Chandigarh. Read on...
Chandigarh is one of the most forward-thinking cities in the country, which has adapted the organic culture. As many people have shown great interest in joining this ‘organic food only’ move, many people have sensed the profit they are going to earn by starting their own organic food business.
Growing awareness among the urban youth has made organic food business one of the most sought after businesses in emerging tier-II and tier-III cities like Chandigarh.
According to TechSci Research report called India Organic Food Market By Product Type, Competition Forecast and Opportunities, 2011 – 2021, “The India organic food market is anticipated to grow at a CAGR of over 25% during 2016-2021, due to increasing use of synthetic chemical fertilizers and pesticides in non-organic products that lead to various health issues such as cancer, obesity and birth defects.”
For those entrepreneurs and startup owners, who want to start their own organic food business, here is how they can start:
Explore Area of Interest
Under the organic food business, there is a certain business with which one can start are organic baby food business; organic food restaurant; organic food producer; organic food distributor; and tutorials on how to grow organic food. Do thorough market research to know what business will suit your customer, who all are your rivals and how the price needs to be set etc.
Before starting the business, one has to explore and specify the area of interest in the organic food business. Once the decision is made, he/she can move ahead with the resources and suppliers.
Find the Right Products
SuvarnaSolanki, Founder, Salad Republic, says, “Every business comes with a lot of responsibilities and problems during its initial phase. On a day to day basis, I have to deal with different problems like HRM, manufacturing, sales etc.”
Suvarna, who runs an organic salad bar, says, “It is very important to maintain authenticity and uniqueness in your venture, especially when it comes to F&B industry. Being a Salad Bar it is crucial to maintaining the quality of the raw materials especially when your clients are expecting you to deliver healthy nutrition to them. A lot of effort is put to acquire fresh vegetables and fruits from farms and market and are sterilized to remove all unwanted dirt and filth from them.
We have a great amount of wastage as all our products are perishable and we under no circumstances deliver stale food to our clients. It becomes very important for us to make sure our salads remain crunchy and fresh.”
Find the Right Place
It is up to the owner whether he/she wants to start an offline or online store, so finding the right place for the offline store plays a crucial role. It should not be away from the usual crowd and it should not be in between other organic restaurants, where there is a chance of either being barely visible or too crowded to get noticed.
Marketing and Promotions
Once you are sorted with the above points, make sure you promote it on social media platforms and advertise your product well so that people come to know about your existence.
Those who want to start their own business or take up franchisees can join in the FRO 2019, happening in Chandigarh on 19-20 January, to know more about the franchise business, financial advice, and business advice from the experts. Meet the investors personally and participate to change the small world of business.