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how to reposition a brand
Today, many brands are taking up the challenge of reconstructing themselves in order to gain more attention, but is it that easy? Let’s find out...
By Ekta Sharma 2017-08-12
‘Name’ signifies the over-all personality of an individual, company and lot of other things. Brand name holds special significance in franchising as it is the identity of the entire franchise network. Read on to know, the increasing trend of re-brandi
By Abha Garyali 2011-07-10