better brand image 2018-06-11

How To Maintain The Sheen On Your Corporate Image

A Successful Corporate Image Needs Consistent Message Delivery And Clear Channels Of Communication With Key Stakeholders

By Feature writer
How To Maintain The Sheen On Your Corporate Image

Maintaining a corporate image is much more about just working on a logo or changing its tagline.  At any point of time, to maintain and or transform your corporate identity effectively, you will need to ensure all materials are aligned with your mission, values, and purpose.

International branding expert Landor & Associates’, Lulu Raghavan informs that, “The wrong way is to change only the logo and nothing else about an organization, with the expectation that the company’s image will automatically follow suit.”

We don’t want this to happen. Every corporate and the service or product it is offering represents certain perceptions and mental image. Unless the corporate is consciously working to alter or change it, the preconceived one needs constant maintenance so that the image sustains its sheen (literally). Here is how you should go about it:  

Have an effective PR mandate

Public Relations is the sum all of people’s perceptions, mirror images, follies, misrepresentations and then correcting them all, to come back to the where you started from- what the brand or product really stands for. Therefore, it is wrong to think that you can continue to bask in the glory of past achievements of being the best in the world of watches, and living with ease that no one can threatened that position. Instead, best is to continue to reiterate and maintain what is already there- a perfect brand or product image.

Use Social Media Seriously

Social media is undeniably taken as a serious medium of communication and opinion building platform today. It works well both for individuals and corporate alike.  These include platforms like Twitter, Facebook, Instagram or LinkedIn. Keep a track of what is being posted and said about your company online. One negative comment can snowball easily into tarnishing a well established corporate image.  The resulting effects could vary from loss of sales, poor customer retention rates and lack of trust in your brand. It is important to be active on social media so that you can deal with any contentious issues surrounding your brand. Connect with your clients, create engaging conversations and be ready to respond to their questions and problems.

Good Communication Channels for Employees

Move away from only using websites and social media to communicate your brand and company’s value system to your employees. Remember, employees also talk and carry the brand image ahead, with their persona and mindset in social settings, meetings and casual gatherings as well.  Every single individual in the company is a brand ambassador. Hire carefully and create a positive corporate culture. Set and enforce the right tone and make sure each employee knows the values the organization stands for. Make sure they know how the organization operates and what quality of service you intend to deliver.

Customer is King

Going up the ladder as a successful brand or corporate, keep your channels of communication with your client open and transparent. Remember, nothing works better than sincere feedback from your client. Make it a point to devise ways to interact directly with the clients to improve and keep building your corporate image. You can try experiential marketing where you give first customers free trials of your products or services. You can organize a special event in the neighborhood and invite your target audience.  


star franchise india
Related opportunities
  • Cosmetics & Beauty Product Stores
    NewU Stores are lifestyle retail stores under the Company name..
    Locations looking for expansion Haryana
    Establishment year 2010
    Franchising Launch Date 2020
    Investment size Rs. 20lac - 30lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Ice Creams & Yogurt Parlors
    Locations looking for expansion West bengal
    Establishment year 2015
    Franchising Launch Date 2021
    Investment size Rs. 5lac - 10lac
    Space required 75
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Kolkata West bengal
  • Opticians/Eye Wear
    COCO LENI Sustainable Bespoke Eyewear Goa, India India's only bespoke eyewear workshop no..
    Locations looking for expansion Goa
    Establishment year 2017
    Franchising Launch Date 2021
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Tiswadi Goa
  • Bricks & Cement & Sand Supplies
    What we do We currently own and operate mines at various..
    Locations looking for expansion Haryana
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 5 Cr. above
    Space required 13068
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

ads ads ads ads