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online marketing 2018-09-07

How To Ensure That Your Business Tops The Google Search Results

To Ensure A Steady Stream Of New Customers, Your Business Needs To Build A Strong Online Ad Strategy

By Content Writer
How To Ensure That Your Business Tops The Google Search Results

With the rise of the internet, business has changed and so has business marketing. In this digital age, traditional marketing methods like printing business listings or ads are now mostly irrelevant.

Most people use Google or another search engine to find local services.  To ensure a steady stream of new customers, your business needs to build a strong online ad strategy.

Here are the following strategies you should consider to ensure that your business tops the Google search result.

Effective SEO

Google can help push your business into the digital spotlight through search engine optimization (SEO). SEO is a useful strategy for reaching new clients online. This process helps you, using relevant keywords; bump your website closer to the top of search results when someone searches online for your particular service. Google uses an algorithm to determine how relevant the content of a website is to a selected keyword. The most relevant sites are thus displayed first in results when someone searches for those words. Thus, you should also consider pay-per-click (PPC) ads as they are placed above SEO results in search.

Google Ad Words

Businesses looking to attract local clients have a powerful tool in Google’s Ad Words. This program is called Google stands out from other online marketing services due to the program’s incredible reach. Every day, some 6 billion searches run through Google. Each search attempt represents an individual’s need for a piece of information or a demand for a service. As a business, you can take advantage of this by meeting a search request with an offer and, eventually, turning the offer into a profitable deal. Another benefit of advertising online is that results are easy to track and also you have total control over your budget.

Website Landing Page

The most effective way to get a potential client in your business is to showcase the best of what you have to offer. Build your landing page well that highlights your specialities. Your top offer for new clients then should be clearly and accurately displayed on your website’s landing page, so any visitor knows exactly where to go and what to do. Start with the web page’s header at the very top. This section should include only your logo to the left and a call to action to the right. Choose a call to action that is motivating.

Data Collection

Data collection is essential to measuring the effectiveness of your online marketing efforts. when you market your company, you’re investing in the future of your business. So for your marketing efforts to succeed, you need smart reporting that tells you if your strategy is paying off. A great way to do this is with dynamic call tracking systems. This tool lets you see which ads and keywords trigger a client to call. Such data can be helpful when optimizing a marketing campaign, as it clues you into effective keywords and identifies words to abandon. Using a call tracking service can help you manage your budget and boost the overall success of your marketing strategy. 

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