Franchise trends 2018-10-08

How to build a robust franchise brand?

A strong franchise brand sometimes needs nothing but inspired and motivated franchisees

By Feature writer
How to build a robust franchise brand?

Building a brand is a painstaking task, it needs belief, grit, determination, positivity and of course a grand vision.  But building a franchise brand needs a little more than all of this. Here are ways you can look at building yourself a successful franchise brand:

Consistency in Quality:

Whether it is your franchisee, (this is your immediate customer) or your customer itself, consistency in service or quality of the product is paramount.  If you have a Food and Beverages business, remember that a customer comes back to you not just for your excellent service and mannerisms but also because he or she loves what they are consuming. So, never fool with their taste buds and the likes. Experimenting can be done at a stage where the market is ready to take your creativity and not thrash it.

Steive Fredman is a franchise consultant and suggests, “Successful franchise brands are built over time by consistently setting and meeting customer expectations of the brand experience.”

Educating the Franchisee:

They are the first window to your brand building effort and will do the magic. Invest in interacting with your franchisees and teach them the need to promote, advertise and employing ways to create brand awareness. Remember, not everyone may have deep pockets to advertise. So good brand promotion techniques which are out of the box, creative, engaging and strong communication tools for a local audience are a must. Because most new franchisees might not have been exposed to this nuance of running a business, the franchisor must be willing to engage in these regular briefing sessions with fellow stakeholders.

Create an Emotional Connect:  

Creating an emotional connect to the brand is the best way to get across the same ideology that you hold. If you can get your franchisees to believe in the brand and service they are representing, chances are, they will surely go an extra mile to do the best they can and promote and protect the brand as their own.  Sometimes, all it takes is the sense of belongingness that differentiates one business from the other. Engage your franchisees in a manner that the brand philosophy resonates with something close to their heart. Look at what your franchises are looking for and connect it with the larger picture of the brand. This is the best way to create a long-lasting brand building exercise and determines the overall growth of the franchise business.

 

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • Foreign Language Coaching
    About Café Converse - The shortest path to a real-life conversation We,..
    Locations looking for expansion Haryana
    Establishment year 2017
    Franchising Launch Date 2020
    Investment size Rs. 5lac - 10lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • Express Food Joints / Drive Through
    About Us:  Daalchini is a startup by ex-Paytm, ex-Jio senior team, Prerna Kalra..
    Locations looking for expansion Uttar pradesh
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 50000 - 2lac
    Space required 08
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Noida Uttar pradesh
  • Grocery Stores
    Veg Mart is truly an one stop shop for all..
    Locations looking for expansion Haryana
    Establishment year 2018
    Franchising Launch Date 2020
    Investment size Rs. 5lac - 10lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Shadowfax, India’s largest crowdsourced logistics platform, was established in 2015..
    Locations looking for expansion Delhi
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 10000 - 50000
    Space required 200
    Franchise Outlets -NA-
    Franchise Type MultiUnit
    Headquater Delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
;
ads ads ads ads