Brands cash in the IPL trend with their SEO, content and social media marketing to gain more traction
The IPL fever has affected the whole of India. Indian Premier League (IPL) is the biggest sporting event in the country, and anything and everything related to it gets noticed. IPL has become a trend which many brands are leveraging on, and as with any trend, and it is reflected in customer behaviour.
IPL is not only the favourite tournament for cricket lovers but also for brands to promote themselves. Factually speaking, “IPL” is one of the most searched keywords on the internet. Brands cash on this trend with their SEO, content and social media marketing to gain more traction. It’s a golden opportunity for businesses that cannot be missed.
Prashant Gaur, Chief Brand and Customer Officer, Pizza Hut India Subcontinent, said, “IPL is a very critical time for brands to invest and dial-up visibility. That brings in immense clutter, making it imperative to come up with the unique and distinctive creative route for high customer recall.”
While bigger brands are pitching in for sponsoring the event or launching bigger marketing campaigns, smaller brands are also using IPL trend to get noticed and increase customer engagement. Let’s take a look at how businesses can benefit from IPL.
Increasing Customer Engagement
The one- month long format of IPL is such that it gives an opportunity for businesses to harness it completely. Brands are introducing contest based content to tap onto the IPL trend. Having a contest during this period of time is one of the best ways to get more engagement and brand value. Take for instance; Dineout is offering wallet money on correct prediction of the winner, which can be used to pay while dining at a restaurant.
Launching New Products
IPL is one of the most profitable time to launch new products. Strategise your marketing plan around IPL and use the trend well. If you have a good budget, you can also get a player to feature on your advertising. Brands are also launching IPL centric products, like T-shirts, Merchandises etc to get more profits from the trend.
You can also harness the power of social media by tapping onto the IPL trend and gain organic engagement without spending a fortune.
Huge Opportunity for Food Businesses
Brands are constantly working towards to increase the food ordering experience. Many people prefer to order-in while watching the matches. IPL offers the perfect opportunity for our brand to engage with consumers in a seamless manner. It is a great media vehicle for all other brands.
For example, Swiggy partnered with Hotstar, enabling the users to order food without disrupting the match. Zomato is offering credits which can be used for the next order, on predicting the winner of the match. This in return increases the profits for various restaurants and also their customer base.